ThirdPartyUrlType

  • Different third-party tracking URLs are used for video creative events like play and pause.

  • These URLs correspond to various video events such as impression, clicks, start, quartiles, completion, mute, pause, rewind, fullscreen, stop, custom actions, and skips.

  • Some tracking types like SURVEY are being deprecated, while others like RICH_MEDIA impressions are used by specific creative types.

  • Video progress can also be tracked at user-determined offsets.

Different third-party tracking urls that video creative would ping on events such as "video play", "video pause" etc.

Enums
IMPRESSION Used to count impressions of the ad after video buffering is complete.
CLICK_TRACKING Used to track user clicks on the video.
VIDEO_START Used to track the number of times a user starts a video.
VIDEO_FIRST_QUARTILE Used to track the number of times the video plays to 25% of its length.
VIDEO_MIDPOINT Used to track the number of times the video plays to 50% of its length.
VIDEO_THIRD_QUARTILE Used to track the number of times the video plays to 75% of its length.
VIDEO_COMPLETE Used to track the number of times the video plays to the end.
VIDEO_MUTE Used to track the number of times a user mutes the video.
VIDEO_PAUSE Used to track the number of times a user pauses the video.
VIDEO_REWIND Used to track the number of times a user replays the video.
VIDEO_FULLSCREEN Used to track the number of times a user expands the video to full-screen size.
VIDEO_STOP Used to track the number of times a user stops the video.
VIDEO_CUSTOM Used to track the number of times a user performs a custom click, such as clicking on a video hot spot.
SURVEY Used for DFA6 compatibility, this is deprecating in favor of event tags.
RICH_MEDIA_IMPRESSION Used by Studio RichMediaCreative, maps to its thirdPartyImpressionsUrl
RICH_MEDIA_RM_IMPRESSION Used by Studio RichMediaCreative, maps to its thirdPartyRichMediaImpressionsUrl
RICH_MEDIA_BACKUP_IMPRESSION Used by Studio RichMediaCreative, maps to its thirdPartyBackupImageImpressionsUrl
VIDEO_SKIP Used to track the number of times the video was skipped.
VIDEO_PROGRESS Used to track the number of times the video plays to an offset determined by the user.