Melaporkan Transfer Data
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Melaporkan Transfer Data adalah alat yang secara rutin memberikan data performa Display &
Video 360 dan Campaign Manager 360 tingkat peristiwa melalui file yang tersedia di
Google Cloud Storage atau data yang diimpor langsung ke BigQuery. Alat
ini menyediakan cara mengotomatiskan pengambilan data performa Display & Video
360 yang sangat mendetail untuk analisis yang komprehensif dan mendalam.
Lihat dokumentasi referensi format file dan panduan ringkasan untuk mengetahui informasi selengkapnya tentang Transfer Data Pelaporan.
Bagaimana caranya?
Tim Anda dapat mendaftar ke Pelaporan Transfer Data dengan menghubungi perwakilan penjualan atau
dukungan Anda. Setelah terdaftar, Google Marketing Platform menghasilkan file
nilai yang dipisahkan koma (CSV) dengan dua ritme: file yang melaporkan klik dan
tayangan dihasilkan setiap jam, dan aktivitas pelaporan file, seperti
konversi, dihasilkan setiap hari. Anda dapat mendownload file tersebut dari Google Cloud Storage, lalu mengaksesnya menggunakan gsutil.
Anda juga dapat mengimpor data ke BigQuery secara otomatis menggunakan BigQuery Data Transfer Service untuk Campaign Manager.
Apa kegunaannya?
Setelah mendaftar ke Transfer Data Pelaporan, tim Anda akan dapat:
- Menganalisis data performa yang lebih mendetail daripada yang tersedia melalui
Display & Video 360.
- Buat dan ubah laporan Anda secara lokal dengan menggabungkan data Display & Video 360 dan Campaign Manager 360 tingkat peristiwa.
- Simpan data tingkat peristiwa di luar batas dua tahun platform Display & Video 360.
Untuk siapa perangkat ini dibuat?
Integrasi dengan Transfer Data Pelaporan ideal bagi tim yang ingin melakukan
analisis mendalam dan dapat disesuaikan sendiri atas data performa
Display & Video 360. Fitur ini juga dapat digunakan oleh tim yang menggunakan Campaign Manager 360.
Karena file yang dihasilkan oleh Transfer Data Pelaporan sering kali berukuran sangat besar, Anda memerlukan resource yang diperlukan untuk menyimpan, memproses, dan menganalisis data dalam jumlah besar, serta menyiapkan dan memanfaatkan Google Cloud Storage dan/atau BigQuery.
Produk apa yang bisa digunakan?
Display & Video 360 API atau File Data Terstruktur dapat
digunakan untuk memperbarui setelan resource berdasarkan analisis
data performa. Kedua alat ini menawarkan kemampuan untuk
memperbarui setelan resource yang ada, dengan Display & Video 360 API yang memungkinkan
update terprogram untuk sebagian besar jenis resource, dan File Data Terstruktur
memungkinkan update manual untuk semua resource secara massal.
Konektor BigQuery Display & Video 360 API mengimpor setelan resource Display
& Video 360 langsung ke BigQuery. Jika Anda mengimpor informasi Transfer Data Pelaporan ke BigQuery, tim Anda dapat menggunakan alat ini untuk mengumpulkan set data di seluruh platform di BigQuery. Dengan menggunakan kedua set data, tim Anda dapat menggabungkan data performa dengan data setelan resource dalam kueri, melakukan analisis yang diperluas, dan menarik kesimpulan baru tentang performa kampanye.
Kecuali dinyatakan lain, konten di halaman ini dilisensikan berdasarkan Lisensi Creative Commons Attribution 4.0, sedangkan contoh kode dilisensikan berdasarkan Lisensi Apache 2.0. Untuk mengetahui informasi selengkapnya, lihat Kebijakan Situs Google Developers. Java adalah merek dagang terdaftar dari Oracle dan/atau afiliasinya.
Terakhir diperbarui pada 2025-07-25 UTC.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-07-25 UTC."],[[["\u003cp\u003eReporting Data Transfer delivers detailed Display & Video 360 and Campaign Manager 360 performance data to Google Cloud Storage or BigQuery for in-depth analysis.\u003c/p\u003e\n"],["\u003cp\u003eIt provides hourly data for clicks and impressions and daily data for activities like conversions, accessible through Google Cloud Storage or BigQuery imports.\u003c/p\u003e\n"],["\u003cp\u003eTeams can leverage this data for granular performance analysis, custom report generation by aggregating data, and long-term storage beyond the platform's two-year limit.\u003c/p\u003e\n"],["\u003cp\u003eIt is designed for teams with resources to manage large datasets and utilize Google Cloud Storage or BigQuery for comprehensive data analysis and reporting.\u003c/p\u003e\n"],["\u003cp\u003eReporting Data Transfer can be combined with other tools like Display & Video 360 API, Structured Data Files, and Display & Video 360 API BigQuery Connector to enhance campaign management and performance analysis.\u003c/p\u003e\n"]]],["Reporting Data Transfer delivers detailed performance data from Display & Video 360 and Campaign Manager 360, through CSV files in Google Cloud Storage or directly into BigQuery. Once enrolled, the tool generates hourly files for clicks and impressions, and daily files for activities. Users can analyze granular performance data, create custom reports, and store event-level data beyond the platform's two-year limit. The tool allows teams to analyze the event-level data by themselves and even join the data with their resource settings to get new insights.\n"],null,["# Reporting Data Transfer is a tool that regularly provides event-level Display \\&\nVideo 360 and Campaign Manager 360 performance data through files available in\n[Google Cloud Storage](//cloud.google.com/storage) or data imported directly into [BigQuery](//cloud.google.com/bigquery). This\ntool provides a way to automate the retrieval of highly-detailed Display \\& Video\n360 performance data for comprehensive, in-depth analysis.\n\nSee the [file format reference documentation](/bid-manager/dtv2/reference/file-format) and [overview\nguide](/bid-manager/dtv2/overview) for more information about Reporting Data Transfer.\n\nHow does it work?\n-----------------\n\nYour team can enroll in Reporting Data Transfer by contacting your sales or\nsupport representative. Once enrolled, Google Marketing Platform generates\ncomma-separated values (CSV) files at two cadences: files reporting clicks and\nimpressions are generated hourly, and files reporting activities, such as\nconversions, are generated daily. You can download these files from [Google\nCloud Storage](//cloud.google.com/storage), and access them using [gsutil](//cloud.google.com/storage/docs/gsutil).\n\nYou can also import the data into BigQuery automatically using the [BigQuery\nData Transfer Service for Campaign Manager](//cloud.google.com/bigquery/docs/doubleclick-campaign-transfer).\n\nWhat can it do?\n---------------\n\nAfter enrolling in Reporting Data Transfer, your team will be able to:\n\n- Analyze finer-grained performance data than otherwise available through Display \\& Video 360.\n- Generate and modify your own reports locally by aggregating event-level Display \\& Video 360 and Campaign Manager 360 data.\n- Store event-level data beyond the Display \\& Video 360 platform's two-year limit.\n\nWho is it built for?\n--------------------\n\nIntegrating with Reporting Data Transfer is ideal for teams that want to do\ntheir own customizable, in-depth analysis of Display \\& Video 360 performance\ndata. It also works for teams who use Campaign Manager 360.\n\nAs the files generated by Reporting Data Transfer are often very large, you need\nthe resources necessary to store, process, and analyze a large amount of data,\nas well as set up and utilize Google Cloud Storage and/or BigQuery.\n\nWhat products work with it?\n---------------------------\n\n[Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) or [Structured Data Files](/display-video/bulk-tools/tools/sdf) can\nbe used to [update resource settings based on performance data\nanalysis](/display-video/bulk-tools/use-cases#use_data_analysis_to_recommend_campaign_updates). Both of these tools offer the ability to\nupdate settings of existing resources, with the Display \\& Video 360 API enabling\nprogrammatic updates of most types of resources and Structured Data Files\nenabling manual updates of all resources in bulk.\n\n[Display \\& Video 360 API BigQuery Connector](/display-video/bulk-tools/tools/dv3-api-bq-connector) imports Display\n\\& Video 360 resource settings directly into BigQuery. If you are importing your\nReporting Data Transfer information into BigQuery, your team can use this tool\nto amass a platform-wide dataset in BigQuery. [Using both\ndatasets](/display-video/bulk-tools/use-cases#analyze_platform-wide_data), your team could join performance data with\nresource settings data in queries, do expanded analysis, and draw new\nconclusions on campaign performance."]]
