您的團隊只要使用 Display & Video 360 API,即可發出一或多個後續要求,以程式輔助的方式執行下列操作:
設定新的廣告主、廣告活動、廣告訂單和委刊項。
管理指定資源,例如管道、位置清單或目標客戶比對目標對象。
建立並指派自訂出價演算法。
上傳媒體素材資源及製作廣告素材資源。
擷取大量現有資源並進行品質確保作業,並視需要更新。
建立新的使用者,並管理他們對 Display & Video 360 合作夥伴或廣告客戶的存取權。
產生及下載結構化資料檔案。
適用對象
如果團隊需要管理大量 Display & Video 360 資源,並想要自動化部分工作流程,就很適合與 Display & Video 360 API 整合。
由於功能組合廣泛,API 整合功能可在 Display & Video 360 的多個互動層級最佳化工作,包括建立委刊項,以及管理目標客戶比對目標對象。這項工具不支援建立或更新 YouTube 與合作夥伴資源,因此需要這項功能的團隊考慮結合 Display & Video 360 API 和結構化資料檔案。
團隊需要一些工程資源,才能建構並支援 API 整合功能。
哪些產品可以搭配使用?
您可以使用 Display & Video 360 API 下載結構化資料檔案。您可以使用結構化資料檔案,在 Display & Video 360 介面中手動上傳檔案,藉此建立及更新 YouTube 與合作夥伴資源。將這兩項工具結合後,可協助您的團隊管理整個委刊項套件。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間:2023-12-01 (世界標準時間)。"],[[["The Display & Video 360 API allows programmatic access to Display & Video 360 platform for retrieving, creating, and updating resources, as well as managing user access."],["Teams can use the API to automate tasks like setting up campaigns, managing targeting, building algorithms, and handling creative assets."],["While the API supports retrieving YouTube & Partners resources, it cannot create or update them, necessitating alternative methods like Structured Data Files for full resource management."],["It is ideal for teams managing substantial Display & Video 360 resources and seeking workflow automation but requires engineering resources for integration."],["The API can be combined with tools like Structured Data Files and BigQuery Connector for comprehensive resource and data management."]]],["The Display & Video 360 API allows programmatic interaction with the platform via HTTP requests, enabling teams to retrieve, create, and update resources. Key actions include setting up advertisers, managing targeting resources, building custom bidding algorithms, uploading media, retrieving and updating existing resources, managing user access, and generating Structured Data Files. It uses OAuth 2.0 for authentication and offers client libraries for various languages. It's ideal for teams managing numerous resources, although it doesn't create/update YouTube & Partners resources. It works with Structured Data Files and BigQuery Connector.\n"]]