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La API de Bid Manager es una interfaz programática para la función de informes de Display & Video 360. Proporciona una forma de compilar consultas de informes, ejecutarlas y recuperar el archivo de informe resultante de manera programática.
Tu equipo puede usar la API de Bid Manager mediante el envío de solicitudes HTTP. Cada solicitud individual ejecuta una acción, como crear, ejecutar o recuperar un informe.
La API proporciona bibliotecas cliente en una variedad de lenguajes de programación para ayudar a dar formato a estas solicitudes y ejecutarlas.
Las métricas y los filtros disponibles para las versiones de API compatibles se actualizan ocasionalmente y se lanzan versiones nuevas en raras ocasiones. Las versiones anteriores dejarán de estar disponibles y, luego, se desactivarán cuando se lancen versiones nuevas.
para qué sirve?
Con la API de Bid Manager, tu equipo puede hacer lo siguiente de manera programática:
Crea informes programados de forma masiva y recupera con regularidad los archivos de informe resultantes.
Crear y ejecutar informes ad hoc para usos únicos
Recupera archivos para informes generados anteriormente.
¿Para quién está diseñado?
La integración con la API de Bid Manager es ideal para los equipos que necesitan recuperar datos de rendimiento agregados y estructurados de Display & Video 360 con regularidad. Los equipos pueden usar la API de Bid Manager para automatizar la generación y recuperación de estos datos, lo que permite que los informes estén disponibles para su revisión en cuanto estén listos.
Los equipos necesitarán algunos recursos de ingeniería para compilar y admitir una integración de API.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-07-25 (UTC)"],[[["\u003cp\u003eThe Bid Manager API allows programmatic access to Display & Video 360 reporting data for building, running, and retrieving reports.\u003c/p\u003e\n"],["\u003cp\u003eIt enables teams to automate report generation and retrieval, using client libraries in various programming languages and OAuth 2.0 for authentication.\u003c/p\u003e\n"],["\u003cp\u003eThe API is ideal for teams needing regular, structured performance data from Display & Video 360, although it requires engineering resources for integration.\u003c/p\u003e\n"],["\u003cp\u003eBid Manager API can be combined with Display & Video 360 API or Structured Data Files to adjust resource settings based on retrieved performance data.\u003c/p\u003e\n"]]],["The Bid Manager API is a programmatic interface for Display & Video 360 reporting, allowing teams to build, run, and retrieve report files via HTTP requests. Using OAuth 2.0 for authentication, it supports creating bulk scheduled and ad hoc reports, and retrieving previously generated files. It is suitable for teams needing regular, structured performance data, and can be combined with Display & Video 360 API or Structured Data Files to update resource settings. New reports are recommended to be created in the Display & Video 360 interface first.\n"],null,["# Bid Manager API\n\nThe Bid Manager API is a programmatic interface for the [Display \\& Video 360\nreporting feature](//support.google.com/displayvideo/topic/2798432). It provides a way to build\nreport queries, run them, and retrieve the resulting report file\nprogrammatically.\n\nSee the [user guides](/bid-manager/guides/getting-started-api) and [reference documentation](/bid-manager/reference/rest) for\nmore information about the features of the Bid Manager API.\n\nHow does it work?\n-----------------\n\nYour team can use the Bid Manager API by sending HTTP requests. Each individual\nrequest executes an action, such as creating, running, or retrieving a report.\nThe API provides [client libraries in a variety of programming\nlanguages](/bid-manager/libraries) to help format and execute these requests.\n\nThe API uses [OAuth 2.0](/identity/protocols/oauth2) to authenticate requests. Credentials for\nauthentication are generated under a [Google Cloud project](//cloud.google.com/resource-manager/docs/creating-managing-projects). You\ncan read more about this in the [Bid Manager API Getting Started\nguide](/bid-manager/guides/getting-started-api).\n\nMetrics and filters available to supported API versions are occasionally updated\nand new versions are released on rare occasions. Earlier versions will be\ndeprecated and later sunset after new versions are released.\n\nWhat can it do?\n---------------\n\nUsing Bid Manager API, your team can programmatically do the following:\n\n- Build scheduled reports in bulk and regularly retrieve the resulting report files.\n- Build and run ad hoc reports for one-off uses.\n- Retrieve files for previously-generated reports.\n\n| **Caution:** Due to the number of restrictions and requirements for report dimensions and metrics, the Bid Manager API recommends that you build new reports in the Display \\& Video 360 interface first.\n\nWho is it built for?\n--------------------\n\nIntegrating with the Bid Manager API is ideal for teams that need to retrieve\naggregated, structured performance data from Display \\& Video 360 on a regular\nbasis. Teams can use the Bid Manager API to automate the generation and\nretrieval of this data, making reports available for review as soon as they are\nready.\n\nTeams will need some engineering resources to build and support an API\nintegration.\n\nWhat products work with it?\n---------------------------\n\n[Display \\& Video 360 API](/display-video/bulk-tools/tools/dv360-api) or [Structured Data Files](/display-video/bulk-tools/tools/sdf) can\nbe used to [update resource settings based on the performance data retrieved\nusing Bid Manager API](/display-video/bulk-tools/use-cases#adjust_settings_based_on_performance). Both of these tools offer the ability to\nupdate settings of existing resources, with the Display \\& Video 360 API enabling\nprogrammatic updates of most types of resources and Structured Data Files\nenabling manual updates of all resources in bulk."]]
