Entity Read Files Format - V2

Shared Types
Private Tables
Public Tables

Shared Types

These types define the nested fields in some tables; these fields do not have their own tables.

`Numeric Id` type

Scalar	Description
`integer`	A numerical ID number used as an identifier for entities. The IDs should not be treated as universally unique, for example there may be the same ID value used for a Campaign that is also used for a Pixel.

`Enum` type

Scalar	Description
`integer`	An enumeration of multiple possible options. The different options are described in more detail in the parent type.

`Time` type

Scalar	Description
`integer`	A unix time in microseconds (1/1,000,000 second), for example 1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570.

`Currency Micro` type

Scalar	Description
`integer`	The currency-specific amount in micros (1/1,000,000 of a currency unit), for example if the currency was EUR, `75000000` would mean €75 or if the currency was USD, `250000` would mean $0.25. There is no conversion to or from dollar amounts.

`Percentage Milli` type

Scalar	Description
`integer`	A percentage shown in millis (1/1,000 of a percent), for example `100` means 0.1%.

`FileSummary` type

Field Name	Type	Description
`name`	`string`	The file's file name (not including the bucket or directory name).
`num_records`	`integer`	The number of entities in the file.
`version`	`integer`	The major version number of the file. This number may change if new versions of the entity data format are created in the future.

`EntityCommonData` type

Field Name	Type	Description
`id`	`Numeric Id`	Unique ID within each entity type - for example with Partner entities this ID would be the Partner ID, for Advertisers it would be the Advertiser ID and so on.
`name`	`string`	The UI-visible name of the entity.
`active`	`boolean`	Status as set by the user - the entity may not be serving for other reasons, e.g. a depleted budget, out of flight and so on.
`integration_code`	`string`	Integration code set by the user

`ExchangeSettings` type

Field Name	Type	Description
`exchange_id`	`Numeric Id`	The ID for the exchange. Joinable with SupportedExchange.id
`seat_id`	`string`	Seat ID for the exchange
`seat_user_name`	`string`	The user name related to this seat (only applicable for Right Media non-RTB seats).

`ApprovalStatus` type

Field Name	Type	Description
`auditor`	`Enum`	`0=DOUBLECLICK_BID_MANAGER 1=DOUBLECLICK_AD_EXCHANGE 2=APPNEXUS 3=APPNEXUS_MICROSOFT 4=RIGHT_MEDIA_NON_RTB`
`status`	`Enum`	`0=APPROVED 1=REJECTED 2=PENDING 3=NO_AUDIT 4=UN_AUDITABLE 5=UNKNOWN 6=IN_AUDIT`
`feedback`	`string`	Feedback form the auditor which may cotain additional information such as rejection reasons.
`sync_time`	`Time`	Last time that the entity was synced with the `auditor`
`external_id`	`Numeric Id`	Populated only if `auditor` is `APPNEXUS`, `APPNEXUS_MICROSOFT` or `RIGHT_MEDIA_NON_RTB`. This is the id of the entity in the auditor space.

`Budget` type

Field Name	Type	Description
`start_time_usec`	`Time`	Start time of the budget period.
`end_time_usec`	`Time`	End time of the budget period.
`max_impressions`	`integer`	Maximum number of impressions for this budget. If this field is missing it is an unlimited-impression budget.
`max_spend_advertiser_micros`	`integer`	Maximum spend (in advertiser currency micros) for this budget. If this field is missing it is an unlimited-spend budget.
`pacing_type`	`Enum`	`0=FLIGHT 1=DAILY`
`pacing_max_impressions`	`integer`	Maximum number of impressions per pacing interval set by the `pacing_type`. If this field is missing then there is not limit on impressions.
`pacing_max_spend_advertiser_micros`	`integer`	Maximum spend (in advertiser currency micros) per pacing interval set by the `pacing_type`. If this field is missing then there is not limit on spend.
`pacing_distribution`	`Enum`	`0=ASAP 1=EVEN 2=AHEAD`

`FrequencyCap` type

Field Name	Type	Description
`max_impressions`	`integer`	The maximum number of impressions in each capping interval.
`time_unit`	`Enum`	The unit of time: `0=MINUTE 1=HOUR 2=DAY 3=WEEK 4=MONTH 5=LIFE_TIME`
`time_range`	`integer`	The number of `time_units`, for example if the `time_unit` were `1` then a value of 6 for `time_range` is 6 hours.

`PartnerCosts` type

Field Name	Type	Description
`cpm_fee_1_advertiser_micros`	`integer`	CPM 1 Fee in advertiser currency micros.
`cpm_fee_2_advertiser_micros`	`integer`	CPM 2 Fee in advertiser currency micros.
`cpm_fee_3_advertiser_micros`	`integer`	CPM 3 Fee in advertiser currency micros.
`cpm_fee_4_advertiser_micros`	`integer`	CPM 4 Fee in advertiser currency micros.
`cpm_fee_5_advertiser_micros`	`integer`	CPM 5 Fee in advertiser currency micros.
`media_fee_percent_1_millis`	`integer`	Media Fee 1 in `Percentage Milli`
`media_fee_percent_2_millis`	`integer`	Media Fee 2 in `Percentage Milli`
`media_fee_percent_3_millis`	`integer`	Media Fee 3 in `Percentage Milli`
`media_fee_percent_4_millis`	`integer`	Media Fee 4 in `Percentage Milli`
`media_fee_percent_5_millis`	`integer`	Media Fee 5 in `Percentage Milli`
`cpm_fee_1_cost_type`	`Enum`	`0=DEFAULT_COST_TYPE 1=BID_MANAGER_FEE 2=THIRDPARTY_AD_SERVER 3=DOUBLE_VERIFY 4=ADSAFE 5=ADXPOSE 6=VIZU 7=AGGREGATE_KNOWLEDGE 8=TERACENT 9=EVIDON 10=ATD_FEE 11=DMP_FEE 12=INTEGRAL_AD_SCIENCE_PREBID 13=DOUBLE_VERIFY_PREBID 14=SHOP_LOCAL 15=TRUST_METRICS 16=MEDIACOST_DATA 17=INTEGRAL_AD_SCIENCE_VIDEO 18=MOAT_VIDEO 19=NIELSON_OCR 20=COMSCORE_VCE 21=ADLOOX 22=ADLOOX_PREBID 23=EXTRA_XBID_FEE 24=ADLINGO_FEE 25=CUSTOM_FEE_1 26=CUSTOM_FEE_2 27=CUSTOM_FEE_3 28=CUSTOM_FEE_4 29=CUSTOM_FEE_5` The `ATD_FEE` represents the Agency Trading Desk fee.
`cpm_fee_2_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`cpm_fee_3_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`cpm_fee_4_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`cpm_fee_5_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_1_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_2_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_3_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_4_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_5_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`cpm_fee_1_bill_to_type`	`Enum`	`0=DEFAULT_BILL_TO_TYPE 1=INVITE_MEDIA 2=PARTNER`
`cpm_fee_2_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`cpm_fee_3_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`cpm_fee_4_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`cpm_fee_5_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_1_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_2_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_3_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_4_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_5_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.

`PartnerRevenueModel` type

Field Name	Type	Description
`type`	`Enum`	`0=CPM 1=MEDIA_COST_MARKUP 2=TOTAL_MEDIA_COST_MARKUP`
`amount_advertiser_micros`	`integer`	The revenue amount in advertiser current micros. This value is only set if the type is `CPM`.
`media_cost_markup_percent_millis`	`integer`	The revenue percentage markup in `Percentage Milli`. This value is only set if the type is `MEDIA_COST_MARKUP` or `TOTAL_MEDIA_COST_MARKUP`.
`post_view_conversion_tracking_fraction`	`float`	Fraction of post-view conversions to be counted for conversion tracking. If it is 0, only post-click conversions are counted; if 1.0 all conversions are tracked.

`CostTrackingPixel` type

Field Name	Type	Description
`pixel_id`	`Numeric Id`	The ID of the tracking pixel - note that two `CostTrackingPixel`s may share the same `pixel_id` but have different view or click window values. This value can be joined with `Pixel.common_data.id`.
`view_window_minutes`	`integer`	The number of minutes in which to look for post-view conversions.
`click_window_minutes`	`integer`	The number of minutes in which to look for post-click conversions.
`floodlight_activity_id`	Numeric Id	CM Floodlight activity ids. This value can be joined with `Pixel.dcm_floodlight_id`.

`Target` type

Field Name	Type	Description
`criteria_id`	`Numeric Id`	Joinable with another table depending on the type defined in the `TargetList`. This value might be missing.
`parameter`	`string`	Additional parameter whose definition depends on the type defined in the `TargetList`. This value might be missing.
`excluded`	`boolean`	When `true` this means that the target is excluded. A missing value means `false`.

`TargetUnion` type

Field Name	Type	Description
`union`	`[Target]`	An array of `Target` types representing the union of targets.
`excluded`	`boolean`	When `true` this means that the target union is excluded. A missing value means `false`.

`TargetList` type

Field Name	Type	Description
`inventory_sources`	`[Target]`	Array of `Target` types for inventory sources. `Target.criteria_id` is joinable with `InventorySource.id` and `Target.parameter` is undefined.
`geo_locations`	`[Target]`	Array of `Target` types for geo locations. `Target.criteria_id` is joinable with `GeoLocation.id` and `Target.parameter` is undefined.
`ad_position`	`Target`	A `Target` indicating the advert's position on the publisher page. The `Target.criteria_id` values are `0=ALL_POSITIONS 1=ABOVE_THE_FOLD 2=BELOW_THE_FOLD 3=UNKNOWN_POSITION` `Target.parameter` is undefined.
`net_speed`	`Target`	A `Target` indicating the network speed. The `Target.criteria_id` values are: `0=ALL_CONNECTION_SPEEDS` `1=BROADBAND` (2.0mbps and faster). `2=DIALUP` (56 kbps and slower). `3=UNKNOWN_CONNECTION_SPEED` `4=EDGE` (Enhanced Data for GSM Evolution (2G). 57 kbps and faster). `5=UMT` (Universal Mobile Telecom System (3G). 384 kbps and faster). `6=DSL` (Digital Subscriber Line. 768 kbps and faster). `7=HSDPA` (High-Speed Downlink Packet Access (3.5G). 1.8mpbs and faster). `Target.parameter` is undefined.
`browsers`	`TargetUnion`	`TargetUnion` type for browsers. `Target.criteria_id` is joinable with `Browser.id` and `Target.parameter` is undefined.
`device_criteria`	`[Target]`	`Array of Target` types for device criteria. `Target.criteria_id` is joinable with `DeviceCriteria.id` and `Target.parameter` is undefined.
`languages`	`TargetUnion`	`TargetUnion` type for language. `Target.criteria_id` is joinable with `Language.id` and `Target.parameter` is undefined.
`day_parting`	`TargetUnion`	`TargetUnion` type for day parting. `Target.criteria_id` has 6 digits: `(TimeZone)(DayOfWeek)(StartTime)(EndTime)` TimeZone: `0=USER 1=EASTERN 2=PACIFIC 3=LONDON 4=COPENHAGEN 5=SYDNEY 6=AUCKLAND 7=HONG_KONG 8=TOKYO 9=CALCUTTA 10=ADVERTISER` DayOfWeek: `0=MONDAY 1=TUESDAY 2=WEDNESDAY 3=THURSDAY 4=FRIDAY 5=SATURDAY 6=SUNDAY` StartTime: Minutes since midnight, divied by 15. Range from 0 to 95. EndTime: Minutes since midnight, dividied by 15. Range from 1 to 96. For example a value of `200380` means Monday 00:45 to 20:00 in Pacific time. `Target.parameter` is undefined.
`audience_intersect`	`[TargetUnion]`	Array of `TargetUnion` types for the intersection of audiences, for example [{“union”: [A, B]}, {“union”: [C, D]}, {“union”: [E, F], “excluded”: true}] Would mean "(A OR B) AND (C OR D) AND NOT (E OR F)". `Target.criteria_id` is joinable with `UserList.id` and `Target.parameter` is the pixel recency value in microseconds. If this value is missing then it means targeting all audiences.
`keywords`	`[Target]`	Array of `Target` types for keywords. `Target.criteria_id` is undefined and `Target.parameter` is a single keyword.
`kct_include_uncrawled_sites`	`boolean`	Flag to indicate whether unindexed websites should be included in the KCT.
`page_categories`	`[Target]`	Array of `Target` types for AdExchange page verticals. `Target.criteria_id` is the numeric ID of a vertical and `Target.parameter` is undefined.
`universal_channels`	`[Target]`	Array of `Target` types for channels. `Target.criteria_id` is joinable with `UniversalChannel.id` and `Target.parameter` is undefined.
`sites`	`[Target]`	Array of `Target` types for sites. `Target.criteria_id` is joinable with `UniversalSite.id` or is not set if the site is not in `UniversalSite`. `Target.parameter` is a site such as `google.com` but is not necessarily found in `UniversalSite`.
`isps`	`TargetUnion`	`TargetUnion` type for Internet Service Provider. `Target.criteria_id` is joinable with `ISP.id` and `Target.parameter` is undefined.

`SummaryFile` type

Field Name	Type	Description
`file`	`[FileSummary]`	An array of zero or more `FileSummary` entries. If this array is empty then there was no data generated on that date.

`UserListAdvertiserPricing` type

Field Name	Type	Description
`pricing`	`UserListPricing`
`advertiser_id`	`Numeric Id`

`UserListPricing` type

Field Name	Type	Description
`cost_type`	`string`
`currency_code`	`string`	ISO 4217 three-letter currency code, for example USD for US Dollars.
`cost_micros`	`Currency Micro`

Private Tables

`Partner` table

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this partner such as name and ID.
`currency_code`	`string`	ISO 4217 three-letter currency code, for example `USD` for US Dollars.
`exchange_settings`	`[ExchangeSettings]`	Array of `ExchangeSettings` types containing information such as their seat IDs. Only enabled exchanges will be present.
`default_partner_costs`	`PartnerCosts`	Contains information about the deafault costs for this partner.
`default_partner_revenue_model`	`PartnerRevenueModel`	Contains information about the default revenue model for this partner.
`default_target_list`	`TargetList`	Contains the default targeting options for the partner. Currently only default geo-targeting is supported here.

`Advertiser` table

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this advertiser such as name and ID.
`partner_id`	`Numeric Id`	The ID of the parent partner object. Joinable with `Partner.common_data.id`.
`currency_code`	`string`	ISO 4217 three-letter currency code, for example `USD` for US Dollars.
`timezone_code`	`string`	The canonical timezone code, for example "America/Los_Angeles". If the `dfa_configuration` is set as `NORMAL` or `HYBRID` this value will be the same as the associated DFA advertiser's time zone.
`landing_page_url`	`string`	The default landing page URL.
`available_channel_ids`	`[integer]`	Array of integers containing the available channels associated with this advertiser. Joinable with `UniversalChannel.id`.
`blacklist_channel_id`	`[integer]`	Array of integers containing the blacklist channels for this advertiser. Joinable with `UniversalChannel.id`.
`dcm_configuration`	`Enum`	`0=NONE 1=NORMAL 2=HYBRID`
`dcm_network_id`	`Numeric Id`	The ID of the CM360 network. This value will be missing if the `dcm_configuration` is set as `NONE`.
`dcm_advertiser_id`	`Numeric Id`	The ID of the CM360 advertiser. This value will be missing if the `dcm_configuration` is set as `NONE`.
`dcm_floodlight_group_id`	`Numeric Id`	This value will be missing if the `dcm_configuration` is set as `NONE`.
`dcm_syncable_site_ids`	`[Numeric Id]`	Array of `Numeric Id` types for each syncable site for this advertiser.
`enable_oba_tags`	`boolean`	OBA tags are enabled when this is set as `true`.

`Campaign` table

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this campaign such as name and ID.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`
`budget`	`Budget`	The planned budget for this campaign. Includes the start time and end time.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this campaign. This value will be missing if there is no frequency cap set.
`default_target_list`	`TargetList`	Contains information about the targeting in effect for this campaign.
`uses_video_creatives`	`boolean`	When set to true, video insertion orders will be recommended.
`uses_display_creatives`	`boolean`	When set to true, display insertion orders will be recommended.
`uses_audio_creatives`	`boolean`	When set to true, audio insertion orders will be recommended.
`objective`	`Enum`	Values are: `1 = BRAND_AWARENESS` `2 = ONLINE_ACTION` `3 = OFFLINE_ACTION` `4 = APP_INSTALL`
`metric`	`Enum`	Key performance indicator. Use this field to keep track of the primary metric you'll use to evaluate the success of your campaign. Possible values are: `1 = IMPRESSIONS` `2 = VIEWABLE_IMPRESSIONS` `3 = CPM` `4 = CPV` `5 = UNIQUES` `6 = GRP` `7 = TRP` `8 = VCR` `9 = CPA` `10 = ROAS` `11 = CTR` `12 = CPC` `13 = CVR` `14 = CPI` `15 = VIEWABLE_PERCENT` `16 = CPIAVC` `17 = OTHER`
`objective_description`	`String`	When the metric is `OTHER` this is the short the description of the metric.
`metric_amount_micros`	`integer`	The target amount for the metric in micros.

`InsertionOrder` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`campaign_id`	`Numeric Id`	The ID of the parent campaign object.
`overall_budget`	`Budget`	The overall budget for this insertion order. Includes the start time and the end time.
`scheduled_segments`	`[Budget]`	Contains any scheduled budget segments. This array might be empty or entirely absent.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this insertion order. This value will be missing if there is no frequency cap set.
`default_partner_costs`	`PartnerCosts`
`default_target_list`	`TargetList`

`LineItem` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`line_item_type`	`Enum`	`0=RTB 1=RMX_NON_RTB 2=RTB_EXPANDABLE 3=RTB_MOBILE 4=RTB_VIDEO 5=TRUEVIEW 6=NON_RTB_EXCHANGES 7=RTB_AUDIO 8=GMAIL 9=ADWORDS_UAC 11=OUT_OF_HOME`
`insertion_order_id`	`Numeric Id`	The ID of the parent insertion order object. Joinable with `InsertionOrder.common_data.id`.
`creative_ids`	`[Numeric Id]`	An array of creatives that are assigned to this line item. Joinable with `Creative.common_data.id`.
`max_cpm_advertiser_micros`	`integer`	The maximum CPM value in advertiser currency micros.
`performance_goal`	`Enum`	`0=NONE` (vCPM is disabled) `1=CPC 2=CPA 3=ROI 4=CPCV 5=CPM 6=AVCPM 7=IMP_VALUE_ROAS 8=CIVA 9=IVO_TEN 10=AV_VIEWED 11=INCREMENTAL_CONVERSIONS`
`goal_advertiser_micros`	`integer`	The vCPM goal in advertiser currency micros. This value will be missing if the `performance_goal` is set as `NONE`.
`partner_revenue_model`	`PartnerRevenueModel`	The partner revenue model being used for this line item.
`cost_tracking_pixels`	`[CostTrackingPixel]`	Array of CostTrackingPixels assigned to track this line item.
`Budget`	`Budget`	The overall budget for this line item. Includes the start time and the end time.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this line item. This value will be missing if there is no frequency cap set.
`partner_costs`	`PartnerCosts`
`target_list`	`TargetList`	Contains information about the targeting in effect for this line item.

`Creative` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`dcm_placement_id`	`Numeric Id`	The CM360 placement ID associated with this creative.
`width_pixels`	`integer`	The width of the creative in pixels.
`height_pixels`	`integer`	The height of the creative in pixels.
`approval_status`	`[ApprovalStatus]`	An array containing `ApprovalStatus` objects representing the status of the creatives in exchanges which approve creatives.
`expanding_direction`	`Enum`	`0=Not Expandable 1=Expanding Up 2=Expanding Down 3=Expanding Left 4=Expanding Right 5=Expanding Up Left 6=Expanding Up Right 7=Expanding Down Left 8=Expanding Down Right 9=Expanding Up or Down 10=Expanding Left or Right 11=Expanding Any Diagonal`
`creative_type`	`Enum`	`0=Image or HTML5 1=Expandable 2=Video 3=Mobile 4=Native Site 5=Facebook Exchange Page Post (News Feed) Ads 6=Templated App Install Mobile Ads (Banner) 10=Native Site Square 12=Templated App Install Mobile Ads (Interstitial/Video Interstitial) 13=Lightbox 14=Native App Install 15=Native App Install Square 16=Audio 17=Publisher Hosted 18=Native Video 22=Flipbook 23=Templated App Install Video 24=TRACKING`

`Pixel` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`partner_id`	`Numeric Id`	The ID of the parent partner object. Joinable with `Partner.common_data.id`.
`dcm_floodlight_id`	`Numeric Id`	The DFA Floodlight ID associated with this pixel.
`allow_google_redirect`	`boolean`
`allow_rm_redirect`	`boolean`	When set to `true` the pixel will be enabled for reidrection to/from Right Media.
`remarketing_enabled`	`boolean`	When set to `true` this pixel will be enabled for use in targeting. This value will be present only if the parent advertiser's `dfa_configuration` is set as `NONE`.
`is_secure`	`boolean`	When set to `true` this pixel will use HTTPS. This value will be present only if the parent advertiser's `dfa_configuration` is set as `NONE`.

`Floodlight Activity` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`partner_id`	`Numeric Id`	The ID of the parent advertiser's managing partner object. Joinable with `Partner.common_data.id`.
`remarketing_enabled`	`boolean`	When set to `true` this activity will be enabled for use in targeting.
`ssl_required`	`boolean`	When set to `true` tags are required to be compliant.

`InventorySource` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the inventory source.
`unclassified`	`boolean`	When set to `true` all unclassified inventory will be included.
`inventory_name`	`string`	The name of the inventory source as shown in the UI. This field may be absent. If `inventory_name` is absent and `unclassified` is true, it refers to the unclassified inventory of the exchange. If it is absent and `unclassified` is false, the inventory source is exchange level inventory.
`exchange_id`	`Numeric Id`	The ID of the exchange where this inventory source is available. Joinable with `SupportedExchange.id`.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this inventory source. Note: If an inventory source is available to ALL advertisers, this field will not be present.
`external_id`	`string`	The external ID given to this inventory source and defined by the exchange, typically known as a deal or seller ID. This field might be absent.
`min_cpm_micros`	`integer`	The effective floor price of this inventory source in currency micros.
`min_cpm_currency_code`	`string`	The 3-letter ISO 4217 currency code used for the `min_cpm_micros`.

`UserList` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the user list.
`name`	`string`	The name of the user list as shown in the UI.
`data_partner_id`	`Numeric Id`	Joinable with `DataPartner.id`. This field is only set for third party user lists.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this user list. Note: If a user list is available to ALL advertisers, this field will not be present.
`partner_pricing`	`UserListPricing`	Cost type will always be CPM, Currency Code will always be USD.
`advertiser_pricings`	`[UserListAdvertiserPricing]`	Cost type will always be CPM, Currency Code will always be USD.

`CustomAffinity` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the custom affinity.
`name`	`string`	The name of the custom affinity as shown in the UI.
`description`	`string`	The description of the custom affinity as shown in the UI.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.

`UniversalChannel` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the channel.
`name`	`string`	The name of the channel as shown in the UI.
`site_ids`	`[Numeric Id]`	An array containing the IDs of the `UniversalSite`s in this channel. Joinable with `UniversalSite.id`.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this channel. Note: If a channel is available to ALL advertisers, this field will not be present.
`is_deleted`	`boolean`	When set to `true` no new line items will be able to target this channel, butexisting line items that already target this channel will continue to do so.
`is_brand_safe_channel`	`boolean`	When set to `true` this channel can be used for brand safety filtering. Currently this is `true` only for the 4 built in brand safety tiers.

`NegativeKeywordList` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the negative keyword list.
`name`	`string`	The name of the negative keyword list as shown in the UI.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.

Public Tables

`SupportedExchange` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the exchange.
`name`	`string`	Name of the exchange, for example `Ad Exchange`.

`DataPartner` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the third party data provider.
`name`	`string`	Name of the third party data provider, for example `BlueKai`.

`UniversalSite` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the universal site.
`name`	`string`	The site URL or name, for example `google.com` or `Google Unclassified`.

`SiteIdToPlacementId` table

Field Name	Type	Description
`siteId`	`Numeric Id`	Mapping from Universal Site ID to Web Placement IDs.
`placementId`	`Numeric Id`	The web placement URL or name, for example `google.com` or `Google Unclassified`.

`GeoLocation` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the geo location.
`canonical_name`	`string`	Comma-concatenated string of location and its parents. Example: "Seattle, Washington, United States".
`geo_name`	`string`	Name of location. Example: "Seattle".
`country_code`	`string`	ISO-3166 alpha-2 country code for this geo location, for example `US`.
`region_code`	`string`	ISO-3166-2 subdivision code for this geo location, for example `US-WA`. This field might be missing.
`city_name`	`string`	The name of the city for this geo location, for example `Seattle`. This field might be missing.
`postal_code`	`string`	The postal code for this geo location, for example `98033`. This field might be missing.
`dma_code`	`integer`	The DMA code for this geo location, for example `510`. This field might be missing.

`Language` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this language.
`code`	`string`	ISO-639-1 code for this language, or one of `zh_CN` for Chinese (simplified), `zh_TW` for Chinese (traditional), or `other` for other languages.

`DeviceCriteria` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this Device Criteria.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The familiar name of the Device Criteria.
`criteria_type`	`Enum`	`0=OPERATING_SYSTEM 1=MOBILE_MAKE_MODEL 2=DEVICE_TYPE`
`operating_system_id`	`Numeric Id`	Identifies the operating system. This field is only populated when the `criteria_type` is `0`.
`mobile_brand_name`	`string`	The brand name of the device. This field is only populated when the `criteria_type` is `1`.
`mobile_model_name`	`string`	The model name of the device. This field is only populated when the `criteria_type` is `1`. Optional.
`mobile_make_model_id`	`Numeric Id`	Identifies the model number of the device. This field is only populated when the `criteria_type` is `1`. Optional.
`device_type`	`Enum`	Indicates the type of device. This field is only populated when the `criteria_type` is `2`. `0=COMPUTER 1=OTHER 2=SMARTPHONE 3=TABLET 4=SMARTTV 5=CONNECTEDTV 6=SET_TOP_BOX 7=CONNECTEDDEVICE`

`Browser` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this browser.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The familiar name of the browser, for example `Safari 5`. It does not include the full user-agent string.

`Isp` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this Internet Service Provider.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The name of this Internet Service Provider.
`secondary_criteria_id`	`integer`	Optional alternative ID that can be used to identify the entity.

`AppCollection` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this app collection.
`name`	`string`	The name of this app collection.

Entity Read Files Format - V2

Shared Types

Numeric Id type

Enum type

Time type

Currency Micro type

Percentage Milli type

FileSummary type

EntityCommonData type

ExchangeSettings type

ApprovalStatus type

Budget type

FrequencyCap type

PartnerCosts type

PartnerRevenueModel type

CostTrackingPixel type

Target type

TargetUnion type

TargetList type

SummaryFile type

UserListAdvertiserPricing type

UserListPricing type

Private Tables

Partner table

Advertiser table

Campaign table

InsertionOrder table

LineItem table

Creative table

Pixel table

Floodlight Activity table

InventorySource table

UserList table

CustomAffinity table

UniversalChannel table

NegativeKeywordList table

Public Tables

SupportedExchange table

DataPartner table

UniversalSite table

SiteIdToPlacementId table

GeoLocation table

Language table

DeviceCriteria table

Browser table

Isp table

AppCollection table

`Numeric Id` type

`Enum` type

`Time` type

`Currency Micro` type

`Percentage Milli` type

`FileSummary` type

`EntityCommonData` type

`ExchangeSettings` type

`ApprovalStatus` type

`Budget` type

`FrequencyCap` type

`PartnerCosts` type

`PartnerRevenueModel` type

`CostTrackingPixel` type

`Target` type

`TargetUnion` type

`TargetList` type

`SummaryFile` type

`UserListAdvertiserPricing` type

`UserListPricing` type

`Partner` table

`Advertiser` table

`Campaign` table

`InsertionOrder` table

`LineItem` table

`Creative` table

`Pixel` table

`Floodlight Activity` table

`InventorySource` table

`UserList` table

`CustomAffinity` table

`UniversalChannel` table

`NegativeKeywordList` table

`SupportedExchange` table

`DataPartner` table

`UniversalSite` table

`SiteIdToPlacementId` table

`GeoLocation` table

`Language` table

`DeviceCriteria` table

`Browser` table

`Isp` table

`AppCollection` table