In order to launch, you must be approved by Google. Google evaluates your readiness based on the following criteria:
Integration policy: Verify that your integration follows the policies outlined in the Policies.
Feed ingestion evaluation: Verify that there are no feed validation errors and the feeds are uploaded for the last 3 days. Feed validation issues appear in Feed History
Contact information: Fill out all required fields in the Contact Information (documentation) page in the Actions Center. These fields are mandatory before launch.
Brand name: The user-facing brand name is set in the Brands page.
Brand configuration: The company logo, domain, merchant sign-up URL, and merchant opt-out URL are set in the Brands page.
Feed data evaluation: After you upload your feeds, Google processes and evaluates them for quality and completeness.
After the above-mentioned conditions are satisfied, you can request a review
of your integration by creating a support case using the Support > Cases page
page, and we will enable your integration in our production environment.
This completes the integration, and allows any external user to navigate to your
business through Google.