Empower your team with best-in-class marketing mix models and drive better business outcomes
Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges
Built for purpose
Meridian was built to enable privacy-durable, advanced measurement while meeting marketers where they are
Innovation
Evolving MMM to meet the direction of modern marketing
Transparency
Delivering an open-source code and methodology papers to empower users
Actionability
Enabling end-to-end actionability with richer data, methodology guidance, and budget optimization
Education
Supporting modelers through the MMM cycle with comprehensive technical documentation
Drive better business outcomes
Link video planning to outcomes
Make video measurement more actionable by modeling reach and frequency.
Make lower funnel measurement more accurate
Control for organic demand with the inclusion of search query volume data.
Calibrate MMMs with experiments, across channels
Make MMM more accurate by integrating incrementality experiments.
Trusted by industry leaders
Use MMM Data Platform to Gather Google Data
We help you gather campaigns for your brand(s) across Google Ads and Display Video 360
Get streamlined MMM data access from Google
Our MMM Data team will follow up with access details within 3 business days of your submission.