AI-generated Key Takeaways
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The Google IMA SDKs support HTML5, iOS, Android, and tvOS platforms with specific version requirements for iOS, Android, and tvOS.
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Various ad types including linear, non-linear, and companion ads are supported across different platforms.
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The IMA SDKs support a wide range of IAB Video Suite and Ad Manager/Ad Exchange video features, with some feature availability varying by platform.
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Some features, like VAST 4 and VMAP, have specific limitations or require custom implementations on certain platforms.
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Several older SDK versions, including Flash v2 and Google Cast v2, are obsolete, and alternatives for serving client-side ads on Google Cast are available.
Supported video player platforms
The Google IMA SDKs are supported on the following platforms:
| Platform | Version | Ad Type |
|---|---|---|
| HTML5 | Desktop: Chrome, Firefox, Safari, Edge, Opera Mobile: Chrome/Android Browser (Android for phones and tablets), Safari and Chrome (iOS) |
Linear, non-linear and companion ads, Ad Manager Video Solutions, Ad Exchange video, and AFV ads |
| iOS | iOS 10.0+ | Linear and companion ads, Ad Manager video, Ad Exchange video, and AFV ads |
| Android | Android 4.4+ | Linear and companion ads, Ad Manager video, Ad Exchange video, and AFV ads |
| tvOS | tvOS 15+ | Linear ads, Ad Manager video, and Ad Exchange video |
Video features and SDK versions
To learn more about the following features, read video advertising overview.
| HTML5 v3 | iOS v3 | Android v3 | tvOS | |
|---|---|---|---|---|
| IAB Video Suite | ||||
| VAST 4 |  9 |
9 |
9 |
9 |
| VAST 3 |  |
1 |
1 |
1 |
| VAST 2 | |
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| SIMID 1.0 | |
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| VPAID 2 (HTML5) | |
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| VMAP 1.0.1 | 2 3 |
2 |
2 |
2 |
| OM SDK 1.3 | |
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| Ad Manager Video features | ||||
| Linear ads | |
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| YouTube-hosted assets | 4 |
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| Non-linear ads (Overlays) | 5 |
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| Companions | |
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| VAST 3 alternate companion ad resources | |
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| Active View viewability | |
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| Audio ads | |
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| VAST Redirects | |
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| Companion backfill with display request | |
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| Google Publisher Tag (GPT) compatibility | |
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| Content awareness | |
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| Ad rules | 3 |
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| Manual ad breaks in ad rules |
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| Frequency caps 6 | |
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| Competitive exclusions (stream) | |
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| Competitive exclusions (pod) | |
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| Competitive exclusions (whole page) | |
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| Podding | 3 |
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| Bumpers | |
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| Reporting on multi-event tracking (MET) | |
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| Dynamic allocation (AdSense for video, Ad Manager Ad Exchange) | |
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| Skippable (non-TrueView) 8 | 5 |
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| InStream Select | |
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| Asset Preloading | 7 |
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| AdSense for Video features | ||||
| TrueView InStream | 5 |
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| InStream Select | |
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| Standard InStream | |
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| Full-slot | |
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| Companions | |
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| Companion backfill | |
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| Overlays | 5 |
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| Asset Preloading | 7 |
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| Ad Manager Ad Exchange features | ||||
| TrueView InStream | 5 |
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| InStream Select | |
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| Standard InStream | |
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| Full-slot | |
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| Companions | |
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| Companion backfill | |
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| Overlays | 5 |
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| Active View viewability | |
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| Asset Preloading | 7 |
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| Why This Ad? | |
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1 The following VAST 3.0 features are not yet supported in the non-HTML5 SDKs:
- Companion
adSlotId - Companion delivery options
- Icons
2 The following VMAP features are not yet supported:
- VMAP-specific tracking events
- VMAP-specific error codes
- Overlay ads
- Time offsets other than hh:mm:ss or "start" and "end"
- Display
breakTypeattribute repeatAfterattribute
3 Support for VMAP and ad rules on iPhone requires custom ad playback.
4 YouTube-hosted creatives are supported on the desktop but not on mobile web.
5 Non-linear ads (Overlays), Skippable (non-TrueView),
and TrueView InStream ads are supported on HTML5 mobile web on iOS 10+ when
playsinline is used
.
6 Ad rules frequency caps and competitive exclusions require cookies or PPID.
7 Native asset preload does not work with the following:
- Mobile web on iOS devices
- Mobile web on Android pre-4.0
- YouTube-hosted ads, including TrueView formats
-
IMA manual break playback feature (any implementation
that relies on the
AD_BREAK_READYevent)
8 The SDK does not support skippable ads that are less than 8 seconds long. When ads shorter than the minimum length are played, the Skip button is not displayed.
9 Of the VAST 4 features supported by Google Ad Manager, IMA support the following features:
- VAST 4.2
- Support for Secure Interactive Media Interface Definition (SIMID)
- Allowance of multiple
UniversalAdIDnodes
- VAST 4.0
- AdID
- Mezzanine file
- New VAST error codes
AdVerificationssupport
Deprecated SDKs
| Flash v2 | HTML5 v1 | iOS v1 | Android v1 | Google Cast v2 | |
|---|---|---|---|---|---|
| Ad Manager Video features | |||||
| Linear ads | |
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| Non-linear ads | |
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| Interactive (VPAID 1.0) ads | |
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| Redirects (VAST 2.0) | |
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| Companion backfill (AdSense for video, Ad Manager Ad Exchange) | |
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| Audio ads | |
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| Google Publisher Tag (GPT) compatibility | |
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| Frequency caps | |
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| Competitive exclusions (stream) | |
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| Competitive exclusions (pod) | |
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| Competitive exclusions (whole page) | |
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| Content awareness | |
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| Ad Rules and Manual ad breaks in ad rules | |
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| Podding | |
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| Bumpers | |
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| Multi-event tracking (MET) for reporting | |
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| Dynamic allocation | |
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| Skippable | |
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| InStream Select | |
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| AdSense for Video features | |||||
| Text ads | |
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| AdSense VAST InStream | |
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| AdSense overlay | |
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| Skippable | |
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| InStream Select | |
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| User Choice (YouTube) | |
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| F2F ads in Ad Manager | |
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| Ad Manager Ad Exchange features | |||||
| Linear ads | |
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