Full Automation

This page outlines the steps to automate Shopping Ads with the Content API for Shopping and Google Ads API.

You can use the Content API for Shopping to do the following:

• Create and manage Merchant Center accounts
• Manage product inventory
• Link Merchant Center to Google Ads

You can use the Google Ads API to do the following:

• Create and manage Google Ads accounts
• Manage ad campaigns
• Link Google Ads to Merchant Center.

The code samples in this guide use the Content API for Shopping client libraries, and the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the Content API and Google Ads API directly.

Set up accounts

Merchant Center

• Create a multi-client account
• Create sub-accounts
• Administer an existing account
• Verify and claim a URL
• Set tax and shipping settings

Google Ads

• Create a Google Ads manager account
• Create Google Ads accounts
• Administer an existing account

Set up product feeds

• Create a feed
• Correct an existing feed
• Maintain a product feed

Get API access

• Content API for Shopping
• Google Ads API

Link Merchant Center with Google Ads

• Request link in the Merchant Center
• Accept link through Google Ads

Manage Shopping campaigns

• Create a campaign
• Manage a campaign
• Create product groups
• Filter products
• Set campaign priority

Set up analytics

• Conversion tracking
• Reporting