En Google Shopping, las ofertas se establecen en los grupos de productos, no en las palabras clave. Para obtener más información sobre las prácticas de ofertas, consulta Cómo crear y optimizar campañas de Shopping.
Pasos manuales
Estos son los pasos para configurar grupos de anuncios con la IU de Google Ads.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2024-06-26 (UTC)"],[[["Shopping campaigns utilize ad groups for structuring bids and applying features like bid adjustments and negative keywords."],["Bids in Shopping campaigns are assigned to product groups within ad groups, not keywords, influencing product visibility in search results."],["Products can be organized within ad groups using product groups, categorized by attributes like brand, item ID, or product type, allowing for granular campaign control."],["You can manage ad groups manually through the Google Ads UI or programmatically via the Google Ads API, providing flexibility in campaign setup and management."],["If a product is included in multiple ad groups within the same campaign, the highest bid among those ad groups will be used to determine its ranking in auction."]]],[]]
