You can use products from your Merchant Center product feeds in Google Ads
Shopping campaigns by linking your Merchant Center account to Google Ads. You
can do this manually in the Merchant Center or
automatically through the Content API for Shopping.
Manual steps
Here are the steps to link your accounts from the Merchant Center:
Click the gear icon.
Click Linked accounts.
Click Link account, then enter the
Google Ads customer ID
for the account you want to link.
Click Send link request. This sends a request to the Google Ads account.
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to accounts.insert to
create a new merchant account that's linked to your Google Ads account.
Existing merchant accounts
Use your Google Ads customer ID as the [adId] field
of an [AccountAdsLink] resource.
Use the [AccountAdsLink] resource in your call to [accounts.update] with
an existing merchant account ID to link your Google Ads account to the
existing merchant account.
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