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Merchant API
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Summary
After you request the link through your Merchant Center account, you can accept
the link through Google Ads. You can do this through the Google Ads UI or the
Google Ads API.
Manual steps
In the Google Ads UI, click TOOLS & SETTINGS.
Under SETUP, click Linked accounts.
Under Google Merchant Center, click MANAGE & LINK.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-03 UTC."],[[["\u003cp\u003eAfter requesting a link between your Merchant Center and Google Ads accounts, you need to accept the link in Google Ads, either through the UI or the API.\u003c/p\u003e\n"],["\u003cp\u003eManually accepting the link involves navigating to the "Linked accounts" section in Google Ads settings and approving the request.\u003c/p\u003e\n"],["\u003cp\u003eAutomatically accepting or rejecting the link requires using the Google Ads API and modifying the \u003ccode\u003eMerchantCenterLink\u003c/code\u003e resource and its status field.\u003c/p\u003e\n"],["\u003cp\u003eDetailed instructions for manual approval are available in the Google Ads help center, while API-based linking is documented in the Google Ads API documentation for shopping ads.\u003c/p\u003e\n"]]],[],null,["# Accept link through Google Ads\n\nSummary\n-------\n\nAfter you request the link through your Merchant Center account, you can accept\nthe link through Google Ads. You can do this through the [Google Ads UI](https://ads.google.com/) or the\n[Google Ads API](/google-ads/api/docs/start).\n\nManual steps\n------------\n\n1. In the Google Ads UI, click **TOOLS \\& SETTINGS**.\n2. Under **SETUP** , click **Linked accounts**.\n3. Under **Google Merchant Center** , click **MANAGE \\& LINK**.\n4. Click **VIEW REQUEST**.\n5. Click **APPROVE**.\n6. See [Approve link request in Google Ads](https://support.google.com/google-ads/answer/6159060#zippy=%2Cstep-approve-link-request-in-google-ads) for more detail.\n\nAutomatic steps\n---------------\n\n1. Use the [`MerchantCenterLink`](/google-ads/api/reference/rpc/latest/MerchantCenterLink) resource to view your link requests.\n2. Use the [`MerchantCenterLinkStatus`](/google-ads/api/reference/rpc/latest/MerchantCenterLinkStatusEnum.MerchantCenterLinkStatus) field to view the link status.\n - To approve a `PENDING` link, set the `MerchantCenterLinkStatus` field to `ENABLED`.\n - To reject a `PENDING` link, remove the `MerchantCenterLink` object.\n - To unlink an `ENABLED` link, remove the `MerchantCenterLink` object.\n3. For more information about this process and example code, see [Link your\n Merchant Center and Google Ads accounts](/google-ads/api/docs/shopping-ads/merchant-center)."]]
