Create Google Ads accounts

  • Google Ads accounts are required to create campaigns and advertise.

  • This page explains how to use a manager account to create individual Google Ads sub-accounts.

  • You can create sub-accounts manually through the Google Ads interface or automatically using the Google Ads API.

  • When creating an account, you must choose a country, time zone, and currency that cannot be changed later.

Summary

You need an individual Google Ads account to create campaigns and advertise products. This page describes how to use a manager account to create individual Google Ads sub-accounts.

Manual steps

  1. If you don't have a Google Ads manager account, see Create a manager account.
  2. Sign in to Google Ads with your manager account credentials and navigate to the Accounts section.
  3. Click the + button, then click + Create new account.

  4. Choose a country and time zone to use for reports and billing.

    You can't change these later. We recommend choosing the country and time zone you do business in.

  5. Choose a permanent currency for your account billing.

    You can't change this later. We recommend choosing the currency you do business in.

  6. Click SAVE AND CONTINUE, then enter your billing information and click SUBMIT.

Automatic Steps

To create an account with the Google Ads API, you must authenticate as a user of an existing manager account. New accounts are created under that manager account.

If you don't already have a manager account, follow the steps in Create a manager account before using the Google Ads API to create sub-accounts.

You can use the CreateCustomerClient method to create sub-accounts with the Google Ads API.

See Creating an account for more detail.