Universal App Campaigns
Give a little and get a lot with Universal app campaigns—an easy way to promote your app to users across Search, Play, Display, and YouTube. Automation for bidding and targeting simplifies management while maximizing performance.
Google Play reaches more than 1 billion people on Android devices in more than 190 countries. With Search Ads on Google Play, consumers have new ways to discover apps during moments of intent.
See how it works
Watch now to review all our products and see how Google Ads can work for you.