CreativeType

  • Display & Video 360 API v1 has been sunset.

  • The document outlines various possible types of creatives, including standard, expandable, video, and native creatives.

  • Different creative types have varying support for create and update methods depending on their hosting source.

  • Several creative types, such as templated app install creatives, Lightbox, and native app install creatives, do not support create and update methods.

Possible types of a creative.

Enums
CREATIVE_TYPE_UNSPECIFIED Type value is not specified or is unknown in this version.
CREATIVE_TYPE_STANDARD

Standard display creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_EXPANDABLE

Expandable creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_VIDEO

Video creative.

Create and update methods are supported for this creative type if the hostingSource is one of the following:

  • HOSTING_SOURCE_HOSTED
  • HOSTING_SOURCE_THIRD_PARTY
CREATIVE_TYPE_NATIVE

Native creative rendered by publishers with assets from advertiser.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL

Templated app install mobile creative (banner).

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_SITE_SQUARE

Square native creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_INTERSTITIAL

Interstitial creative including both display and video.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_LIGHTBOX

Responsive and expandable Lightbox creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL

Native app install creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_APP_INSTALL_SQUARE

Square native app install creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_AUDIO

Audio creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_PUBLISHER_HOSTED

Publisher hosted creative.

Create and update methods are not supported for this creative type.
CREATIVE_TYPE_NATIVE_VIDEO

Native video creative.

Create and update methods are supported for this creative type if the hostingSource is HOSTING_SOURCE_HOSTED
CREATIVE_TYPE_TEMPLATED_APP_INSTALL_VIDEO

Templated app install mobile video creative.

Create and update methods are not supported for this creative type.