We are currently migrating a subset of report types from offline to instant reporting. Once a user is migrated, queries.list responses will include existing instant reports. See our blog post for more information.

Filters and Metrics

This page provides tables that list and describe the available filters and metrics.

Filters

Filter	Description
`FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY`	Active View Expected Viewability. Valid values: "0", "10" and so on up to "90".
`FILTER_ACTIVITY_ID`	Deprecated. This filter has been replaced by `FILTER_FLOODLIGHT_ACTIVITY_ID`.
`FILTER_AD_POSITION`	Ad position. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD".
`FILTER_ADVERTISER`	Advertiser ID.
`FILTER_ADVERTISER_CURRENCY`	Advertiser currency. ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars.
`FILTER_ADVERTISER_TIMEZONE`	Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles.
`FILTER_AGE`	Age. Use only as a group-by dimension. Do not use for filtering.
`FILTER_BRANDSAFE_CHANNEL_ID`	Brand safe channel ID.
`FILTER_BROWSER`	Browser ID.
`FILTER_BUDGET_SEGMENT_DESCRIPTION`	Budget segment description.
`FILTER_CAMPAIGN_DAILY_FREQUENCY`	Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on.
`FILTER_CARRIER`	Carrier or ISP ID.
`FILTER_CHANNEL_ID`	Channel ID.
`FILTER_CITY`	The id for the city, for example, "1027744" for Seattle. The IDs can be found in the GeoLocation table in the Entity Read File.
`FILTER_COMPANION_CREATIVE_ID`	Companion Creative ID.
`FILTER_CONVERSION_DELAY`	An int32 representing the number of minutes.
`FILTER_COUNTRY`	ISO-3166 alpha-2 country code for this geo location, for example, "US".
`FILTER_CREATIVE_HEIGHT`	Creative height.
`FILTER_CREATIVE_ID`	Creative ID.
`FILTER_CREATIVE_SIZE`	Creative dimension. Valid values take the format "WidthxHeight" such as "728x90".
`FILTER_CREATIVE_TYPE`	Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO".
`FILTER_CREATIVE_WIDTH`	Creative width.
`FILTER_DATA_PROVIDER`	Data provider ID.
`FILTER_DATE`	Date, must be in yyyymmdd format such as "20150430".
`FILTER_DAY_OF_WEEK`	Day of week. Valid values are "0" for Sunday, "1" for Monday, and so on.
`FILTER_DEVICE_MAKE`	Device make ID.
`FILTER_DEVICE_MODEL`	Device model ID.
`FILTER_DEVICE_TYPE`	Device type ID.
`FILTER_DFP_ORDER_ID`	DFP order ID.
`FILTER_DMA`	The DMA code for this geo location, for example, "510". DMA codes can be found in the GeoLocation table in the Entity Read File.
`FILTER_DV360_ACTIVITY_ID`	Deprecated. This filter has been replaced by `FILTER_FLOODLIGHT_ACTIVITY_ID`.
`FILTER_EXCHANGE_ID`	Exchange ID.
`FILTER_FLOODLIGHT_ACTIVITY_ID`	Floodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report.
`FILTER_FLOODLIGHT_PIXEL_ID`	Deprecated. This filter has been replaced by `FILTER_FLOODLIGHT_ACTIVITY_ID`.
`FILTER_GENDER`	Gender. Use only as a group-by dimension. Do not use for filtering.
`FILTER_INSERTION_ORDER`	Insertion order ID.
`FILTER_INVENTORY_COMMITMENT_TYPE`	Inventory commitment, e.g., "Guaranteed".
`FILTER_INVENTORY_DELIVERY_METHOD`	Inventory delivery method, e.g., "Programmatic".
`FILTER_INVENTORY_FORMAT`	Inventory format. Valid values include "IMAGE" and "EXPAND".
`FILTER_INVENTORY_RATE_TYPE`	Inventory rate type, e.g., "Fixed Price".
`FILTER_INVENTORY_SOURCE`	Inventory source ID.
`FILTER_INVENTORY_SOURCE_EXTERNAL_ID`	The seller's (publisher or exchange) identifier for a deal used in their systems.
`FILTER_INVENTORY_SOURCE_TYPE`	Possible values: "PREFERRED_DEAL" "PRIVATE_EXCHANGE" "PROGRAMMATIC_RESERVE" "PUBLIC"
`FILTER_KEYWORD`	Keywords.
`FILTER_LINE_ITEM`	Line item ID.
`FILTER_LINE_ITEM_DAILY_FREQUENCY`	Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3" to "4" , "5" to "8" , "9" to "16" , ...
`FILTER_LINE_ITEM_LIFETIME_FREQUENCY`	Line item lifetime frequency. Valid filter values include power-of-two ranges, for example, "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on.
`FILTER_LINE_ITEM_TYPE`	Line item type. Valid filter values include "RTB", "RTB_VIDEO", "RTB_AUDIO", "RMX_NON_RTB", "ADWORDS_FOR_VIDEO", and "LINE_ITEM_TYPE_GMAIL".
`FILTER_MEDIA_PLAN`	The campaign ID.
`FILTER_MOBILE_DEVICE_MAKE`	Deprecated. This filter has been replaced by `FILTER_DEVICE_MAKE`.
`FILTER_MOBILE_DEVICE_MAKE_MODEL`	Deprecated. This filter has been replaced by `FILTER_DEVICE_MODEL`.
`FILTER_MOBILE_DEVICE_TYPE`	Deprecated. This filter has been replaced by `FILTER_DEVICE_TYPE`.
`FILTER_MOBILE_GEO`	Mobile geos. Also known as geofencing, hyperlocal targeting. S2Cell-based targeting with precise location signals. Currently only available in IAR reporting.
`FILTER_MONTH`	Always a number of the form mm, left padded with 0 as needed such as "05" for May.
`FILTER_MRAID_SUPPORT`	Mobile MRAID support. Valid filter values include "Supported", "Not supported".
`FILTER_NIELSEN_AGE`	Nielsen Digital Ad Ratings Beta age. Use only as a group-by dimension. Do not use for filtering.
`FILTER_NIELSEN_COUNTRY_CODE`	Nielsen Digital Ad Ratings Beta country code. Use only as a group-by dimension. Do not use for filtering.
`FILTER_NIELSEN_DEVICE_ID`	Nielsen Digital Ad Ratings Beta device ID. Use only as a group-by dimension. Do not use for filtering.
`FILTER_NIELSEN_GENDER`	Nielsen Digital Ad Ratings Beta gender. Use only as a group-by dimension. Do not use for filtering.
`FILTER_ORDER_ID`	Insertion order ID.
`FILTER_OS`	Operating system ID.
`FILTER_PAGE_CATEGORY`	Page category ID.
`FILTER_PAGE_LAYOUT`	Page layout ID.
`FILTER_PARTNER`	Partner ID.
`FILTER_PARTNER_CURRENCY`	Partner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars.
`FILTER_REGION`	The id for the region, for example, "20267" for ES-A. The IDs can be found in the GeoLocation table in the Entity Read File.
`FILTER_REGULAR_CHANNEL_ID`	Regular channel ID.
`FILTER_SITE_ID`	Site ID.
`FILTER_SITE_LANGUAGE`	Site language ID.
`FILTER_SKIPPABLE_SUPPORT`
`FILTER_TARGETED_USER_LIST`	Targeted user list ID.
`FILTER_TIME_OF_DAY`	Hour of day. Valid filter values include 0, 1, ..., 23.
`FILTER_TRUEVIEW_AD_GROUP_AD_ID`	YouTube Ad ID.
`FILTER_TRUEVIEW_AD_GROUP_ID`	YouTube Ad Group ID.
`FILTER_TRUEVIEW_AGE`	Age range for YouTube reports. Valid values: "18-24" "25-34" "35-44" "45-54" "55-64" "65+" "Unknown"
`FILTER_TRUEVIEW_CATEGORY`
`FILTER_TRUEVIEW_CITY`	City ID for YouTube reports, for example, 1023191 for "New York, NY". Can be used for both groupBy and filter.
`FILTER_TRUEVIEW_CONVERSION_TYPE`	YouTube conversion type.
`FILTER_TRUEVIEW_COUNTRY`	Country code for YouTube reports, for example, "US" for "United States". Can be used for both groupBy and filter.
`FILTER_TRUEVIEW_DMA`	DMA ID for YouTube reports, for example, 501 for "New York, NY, United States (DMA Region)". Can be used for both groupBy and filter.
`FILTER_TRUEVIEW_GENDER`	Gender for YouTube reports. Valid values are "M", "F", and "Unknown".
`FILTER_TRUEVIEW_IAR_AGE`	Age range for YouTube Inventory Availability reports. Valid values are "18-24", "25-34", "35-44", "45-54", "55-64", "65+", and "Unknown".
`FILTER_TRUEVIEW_IAR_CATEGORY`	Category ID for YouTube Inventory Availability reports.
`FILTER_TRUEVIEW_IAR_CITY`	City ID for YouTube Inventory Availability reports, e.g., 1023191 for "New York, NY".
`FILTER_TRUEVIEW_IAR_COUNTRY`	Country code for YouTube Inventory Availability reports, e.g., "US" for "United States".
`FILTER_TRUEVIEW_IAR_GENDER`	Gender for YouTube Inventory Availability reports. Valid values are "M", "F", and "Unknown".
`FILTER_TRUEVIEW_IAR_INTEREST`	Interest ID for YouTube Inventory Availability reports.
`FILTER_TRUEVIEW_IAR_LANGUAGE`	Language for YouTube Inventory Availability reports, e.g., "en" for "English".
`FILTER_TRUEVIEW_IAR_PARENTAL_STATUS`	Parental Status for YouTube Inventory Availability reports. Valid values are "Y", "N", and "Unknown".
`FILTER_TRUEVIEW_IAR_REGION`	Region ID for YouTube Inventory Availability reports, e.g., 20339 for "England, United Kingdom".
`FILTER_TRUEVIEW_IAR_REMARKETING_LIST`	Remarketing list ID for YouTube Inventory Availability reports.
`FILTER_TRUEVIEW_IAR_TIME_OF_DAY`	Time of day for YouTube Inventory Availability reports. Valid values are 0, 1, ..., 23.
`FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNEL`	YouTube channel id for YouTube reports, e.g., "UCxGUOLQZnyw1pKRZ_UV9dLQ"
`FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEO`	YouTube video id for YouTube reports, e.g., "63N4C8CyVJw".
`FILTER_TRUEVIEW_IAR_ZIPCODE`	ZIP code ID for YouTube Inventory Availability reports, e.g., "9004064" for ZIP code "10011".
`FILTER_TRUEVIEW_INTEREST`	YouTube interest ID.
`FILTER_TRUEVIEW_KEYWORD`	Keyword for YouTube reports, e.g., "Sports".
`FILTER_TRUEVIEW_PARENTAL_STATUS`	Parental status for YouTube reports. Valid values are "Y", "N", and "Unknown".
`FILTER_TRUEVIEW_PLACEMENT`	Targeted placement for YouTube reports. A placement target can be a website such as "www.google.com", a YouTube video ID such as "q7o7R5BgWDY", or a YouTube channel ID such as "UCnIQPPwWpO_EFEqLny6TFTw".
`FILTER_TRUEVIEW_REGION`	Region ID for YouTube reports, for example, 20339 for "England, United Kingdom". Can be used for both groupBy and filter.
`FILTER_TRUEVIEW_REMARKETING_LIST`	YouTube user list ID.
`FILTER_TRUEVIEW_URL`	The URL indicating where your YouTube ads are shown. The value could be a website, a YouTube video, or a YouTube channel. This filter can only be used as group-by.
`FILTER_TRUEVIEW_ZIPCODE`	ZIP code ID for YouTube reports, for example, 9004064 for ZIP code "10011". Can be used for both groupBy and filter.
`FILTER_USER_LIST`	User list ID.
`FILTER_USER_LIST_FIRST_PARTY`	First-party user list ID.
`FILTER_USER_LIST_THIRD_PARTY`	Third-party user list ID.
`FILTER_VIDEO_AD_POSITION_IN_STREAM`	Video ad position in stream. Valid filter values include: "UNKNOWN", "PREROLL", "MIDROLL", "POSTROLL".
`FILTER_VIDEO_COMPANION_SIZE`	Video Companion Size.
`FILTER_VIDEO_COMPANION_TYPE`	Video Companion Type.
`FILTER_VIDEO_CREATIVE_DURATION`	Video creative duration in seconds. Valid filter values include: "15", "20", "30", "60", "<r;15", ">r;=90".
`FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE`	Same as video creative duration, but for skippable creatives.
`FILTER_VIDEO_DURATION_SECONDS`	Video duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+".
`FILTER_VIDEO_FORMAT_SUPPORT`	Valid filter values include "FLASH", "HTML5", "MP4".
`FILTER_VIDEO_INVENTORY_TYPE`	Valid filter values include "Web Video", "Games", "Mobile interstitial".
`FILTER_VIDEO_PLAYER_SIZE`	Video player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN".
`FILTER_VIDEO_RATING_TIER`	Valid filter values include "DV_G", "DV_T", "DV_MA".
`FILTER_VIDEO_SKIPPABLE_SUPPORT`	Valid filter values include "Supported", "Not supported".
`FILTER_VIDEO_VPAID_SUPPORT`	Valid filter values include S"upported", "Not supported".
`FILTER_WEEK`	The date of the first day of the week on which to filter, in the form "yyyymmdd". The date must be a Sunday.
`FILTER_YEAR`	Always a number of the form "yyyy" such as "2015".
`FILTER_YOUTUBE_VERTICAL`	YouTube Vertical ID.
`FILTER_ZIP_CODE`	ZIP code ID.

Metrics

In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.

Metric	Description
`METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME`
`METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE`
`METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE`
`METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE`
`METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START`
`METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR`
`METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE`
`METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR`
`METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR`
`METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD`
`METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START`
`METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR`
`METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE`
`METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR`
`METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR`
`METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS`
`METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD`
`METRIC_BID_REQUESTS`
`METRIC_BILLABLE_COST_USD METRIC_BILLABLE_COST_PARTNER METRIC_BILLABLE_COST_ADVERTISER`	The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration.
`METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE`
`METRIC_CLICKS`	The number of times a user has clicked on an ad.
`METRIC_CM_POST_CLICK_REVENUE`	The cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion.
`METRIC_CM_POST_VIEW_REVENUE`	The cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion.
`METRIC_COMSCORE_VCE_AUDIENCE_AVG_FREQUENCY`
`METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS`
`METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS_SHARE`
`METRIC_COMSCORE_VCE_AUDIENCE_REACH_PCT`	Deprecated. This metric is no longer supported.
`METRIC_COMSCORE_VCE_AUDIENCE_SHARE_PCT`
`METRIC_COMSCORE_VCE_GROSS_RATING_POINTS`
`METRIC_COMSCORE_VCE_POPULATION`
`METRIC_COMSCORE_VCE_UNIQUE_AUDIENCE`
`METRIC_CONVERSIONS_PER_MILLE`
`METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY`	The average number of impressions per cookie.
`METRIC_COOKIE_REACH_IMPRESSION_REACH`	The number of user cookies reached.
`METRIC_CPM_FEE1_ADVERTISER METRIC_CPM_FEE1_USD METRIC_CPM_FEE1_PARTNER`	CPM fee 1.
`METRIC_CPM_FEE2_ADVERTISER METRIC_CPM_FEE2_USD METRIC_CPM_FEE2_PARTNER`	CPM fee 2.
`METRIC_CPM_FEE3_ADVERTISER METRIC_CPM_FEE3_USD METRIC_CPM_FEE3_PARTNER`	CPM Fee 3.
`METRIC_CPM_FEE4_ADVERTISER METRIC_CPM_FEE4_USD METRIC_CPM_FEE4_PARTNER`	CPM Fee 4.
`METRIC_CPM_FEE5_ADVERTISER METRIC_CPM_FEE5_USD METRIC_CPM_FEE5_PARTNER`	CPM Fee 5.
`METRIC_CTR`	The number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage.
`METRIC_DATA_COST_ADVERTISER METRIC_DATA_COST_USD METRIC_DATA_COST_PARTNER`	The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
`METRIC_FEE2_ADVERTISER METRIC_FEE2_USD METRIC_FEE2_PARTNER`	Third-Party Ad Server Fee.
`METRIC_FEE3_ADVERTISER METRIC_FEE3_USD METRIC_FEE3_PARTNER`	Double Verify Fee.
`METRIC_FEE4_ADVERTISER METRIC_FEE4_USD METRIC_FEE4_PARTNER`	Adsafe Fee.
`METRIC_FEE5_ADVERTISER METRIC_FEE5_USD METRIC_FEE5_PARTNER`	AdXpose Fee.
`METRIC_FEE6_ADVERTISER METRIC_FEE6_USD METRIC_FEE6_PARTNER`	Vizu Fee.
`METRIC_FEE7_ADVERTISER METRIC_FEE7_USD METRIC_FEE7_PARTNER`	Aggregate Knowledge Fee.
`METRIC_FEE8_ADVERTISER METRIC_FEE8_USD METRIC_FEE8_PARTNER`	Teracent Fee.
`METRIC_FEE9_ADVERTISER METRIC_FEE9_USD METRIC_FEE9_PARTNER`	Evidon Fee.
`METRIC_FEE10_ADVERTISER METRIC_FEE10_USD METRIC_FEE10_PARTNER`	Agency Trading Desk Fee.
`METRIC_FEE11_ADVERTISER METRIC_FEE11_USD METRIC_FEE11_PARTNER`	Data Management Platform Fee.
`METRIC_FEE12_ADVERTISER METRIC_FEE12_USD METRIC_FEE12_PARTNER`	Integral Ad Science Pre-Bid Fee.
`METRIC_FEE13_ADVERTISER METRIC_FEE13_USD METRIC_FEE13_PARTNER`	DoubleVerify Pre-Bid Fee.
`METRIC_FEE14_ADVERTISER METRIC_FEE14_USD METRIC_FEE14_PARTNER`	ShopLocal Fee.
`METRIC_FEE15_ADVERTISER METRIC_FEE15_USD METRIC_FEE15_PARTNER`	TrustMetrics Fee.
`METRIC_FEE16_ADVERTISER METRIC_FEE16_USD METRIC_FEE16_PARTNER`	MediaCost Data Fee.
`METRIC_FEE17_ADVERTISER METRIC_FEE17_USD METRIC_FEE17_PARTNER`	Integral Ad Science Video Fee.
`METRIC_FEE18_ADVERTISER METRIC_FEE18_USD METRIC_FEE18_PARTNER`	MOAT Video Fee.
`METRIC_FEE19_ADVERTISER METRIC_FEE19_USD METRIC_FEE19_PARTNER`	Nielsen Digital Ad Ratings Fee.
`METRIC_FEE20_ADVERTISER METRIC_FEE20_USD METRIC_FEE20_PARTNER`	comScore vCE in DoubleClick Fee.
`METRIC_FEE21_ADVERTISER METRIC_FEE21_USD METRIC_FEE21_PARTNER`	Adloox Fee.
`METRIC_FEE22_ADVERTISER METRIC_FEE22_USD METRIC_FEE22_PARTNER`	Adloox Pre-Bid Fee.
`METRIC_FLOODLIGHT_IMPRESSIONS`
`METRIC_IMPRESSIONS`	The number of impressions served.
`METRIC_IMPRESSIONS_TO_CONVERSION_RATE`
`METRIC_LAST_CLICKS`	All conversions where the last recorded interaction prior to conversion is a click in Display & Video 360. Called 'Post-Click Conversions' in the DBM UI.
`METRIC_LAST_IMPRESSIONS`	All conversions where the last recorded interaction prior to conversion is an impression in Display & Video 360. Called 'Post-View Conversions' in the DBM UI.
`METRIC_MEDIA_COST_ADVERTISER METRIC_MEDIA_COST_USD METRIC_MEDIA_COST_PARTNER`	The raw cost for impressions purchased from an exchange.
`METRIC_MEDIA_COST_ECPA_ADVERTISER METRIC_MEDIA_COST_ECPA_USD METRIC_MEDIA_COST_ECPA_PARTNER`	The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
`METRIC_MEDIA_COST_ECPAPC_ADVERTISER METRIC_MEDIA_COST_ECPAPC_USD METRIC_MEDIA_COST_ECPAPC_PARTNER`	The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
`METRIC_MEDIA_COST_ECPAPV_ADVERTISER METRIC_MEDIA_COST_ECPAPV_USD METRIC_MEDIA_COST_ECPAPV_PARTNER`	The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
`METRIC_MEDIA_COST_ECPC_ADVERTISER METRIC_MEDIA_COST_ECPC_USD METRIC_MEDIA_COST_ECPC_PARTNER`	The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks.
`METRIC_MEDIA_COST_ECPM_ADVERTISER METRIC_MEDIA_COST_ECPM_USD METRIC_MEDIA_COST_ECPM_PARTNER`	The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000.
`METRIC_MEDIA_COST_ECPCV_ADVERTISER METRIC_MEDIA_COST_ECPCV_PARTNER METRIC_MEDIA_COST_ECPCV_USD`
`METRIC_MEDIA_FEE1_ADVERTISER METRIC_MEDIA_FEE1_USD METRIC_MEDIA_FEE1_PARTNER`	Media fee 1.
`METRIC_MEDIA_FEE2_ADVERTISER METRIC_MEDIA_FEE2_USD METRIC_MEDIA_FEE2_PARTNER`	Media fee 2.
`METRIC_MEDIA_FEE3_ADVERTISER METRIC_MEDIA_FEE3_USD METRIC_MEDIA_FEE3_PARTNER`	Media Fee 3.
`METRIC_MEDIA_FEE4_ADVERTISER METRIC_MEDIA_FEE4_USD METRIC_MEDIA_FEE4_PARTNER`	Media Fee 4.
`METRIC_MEDIA_FEE5_ADVERTISER METRIC_MEDIA_FEE5_USD METRIC_MEDIA_FEE5_PARTNER`	Media Fee 5.
`METRIC_PIXEL_LOADS`	Deprecated. This metric has been replaced by `METRIC_FLOODLIGHT_IMPRESSIONS`.
`METRIC_PLATFORM_FEE_USD METRIC_PLATFORM_FEE_PARTNER METRIC_PLATFORM_FEE_ADVERTISER`
`METRIC_POST_CLICK_DFA_REVENUE`	Deprecated. This metric has been replaced by `METRIC_CM_POST_CLICK_REVENUE`.
`METRIC_POST_VIEW_DFA_REVENUE`	Deprecated. This metric has been replaced by `METRIC_CM_POST_VIEW_REVENUE`.
`METRIC_PROFIT_ADVERTISER METRIC_PROFIT_USD METRIC_PROFIT_PARTNER`	The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."
`METRIC_PROFIT_ECPA_ADVERTISER METRIC_PROFIT_ECPA_USD METRIC_PROFIT_ECPA_PARTNER`	The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions.
`METRIC_PROFIT_ECPAPC_ADVERTISER METRIC_PROFIT_ECPAPC_USD METRIC_PROFIT_ECPAPC_PARTNER`	The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.
`METRIC_PROFIT_ECPAPV_ADVERTISER METRIC_PROFIT_ECPAPV_USD METRIC_PROFIT_ECPAPV_PARTNER`	The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.
`METRIC_PROFIT_ECPC_ADVERTISER METRIC_PROFIT_ECPC_USD METRIC_PROFIT_ECPC_PARTNER`	The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks.
`METRIC_PROFIT_ECPM_ADVERTISER METRIC_PROFIT_ECPM_USD METRIC_PROFIT_ECPM_PARTNER`	The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000.
`METRIC_PROFIT_MARGIN`	Your ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
`METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER METRIC_PROFIT_VIEWABLE_ECPM_PARTNER METRIC_PROFIT_VIEWABLE_ECPM_USD`
`METRIC_REACH_COOKIE_REACH`	Deprecated. This metric has been replaced by `METRIC_COOKIE_REACH_IMPRESSION_REACH` and will be removed the week of March 20, 2018.
`METRIC_REACH_COOKIE_FREQUENCY`	Deprecated. This metric has been replaced by `METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY` and will be removed the week of March 20, 2018.
`METRIC_REVENUE_ADVERTISER METRIC_REVENUE_USD METRIC_REVENUE_PARTNER`	Also known as the "top-line cost," this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items.
`METRIC_REVENUE_ECPA_ADVERTISER METRIC_REVENUE_ECPA_USD METRIC_REVENUE_ECPA_PARTNER`	The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions.
`METRIC_REVENUE_ECPAPC_ADVERTISER METRIC_REVENUE_ECPAPC_USD METRIC_REVENUE_ECPAPC_PARTNER`	The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions.
`METRIC_REVENUE_ECPAPV_ADVERTISER METRIC_REVENUE_ECPAPV_USD METRIC_REVENUE_ECPAPV_PARTNER`	The average CPA you paid for post-view conversions only, based on Revenue, calculated as the product of Revenue / Conversions.
`METRIC_REVENUE_ECPIAVC_ADVERTISER`
`METRIC_REVENUE_ECPC_ADVERTISER METRIC_REVENUE_ECPC_USD METRIC_REVENUE_ECPC_PARTNER`	The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks.
`METRIC_REVENUE_ECPCV_ADVERTISER METRIC_REVENUE_ECPCV_PARTNER METRIC_REVENUE_ECPCV_USD`
`METRIC_REVENUE_ECPM_ADVERTISER METRIC_REVENUE_ECPM_USD METRIC_REVENUE_ECPM_PARTNER`	The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000.
`METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER METRIC_REVENUE_VIEWABLE_ECPM_PARTNER METRIC_REVENUE_VIEWABLE_ECPM_USD`
`METRIC_RICH_MEDIA_VIDEO_COMPLETIONS`	The number of times a video has been played to its end.
`METRIC_RICH_MEDIA_VIDEO_SKIPS`
`METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES`	The number of times a video has been played to 25% of its entire length.
`METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS`	The number of times a video has been viewed in full screen mode.
`METRIC_RICH_MEDIA_VIDEO_MIDPOINTS`	The number of times a video has been played to 50% of its entire length.
`METRIC_RICH_MEDIA_VIDEO_MUTES`	The number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
`METRIC_RICH_MEDIA_VIDEO_PAUSES`	The number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
`METRIC_RICH_MEDIA_VIDEO_PLAYS`	The number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
`METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES`	The number of times a video has been played to 75% of its entire length.
`METRIC_TEA_TRUEVIEW_IMPRESSIONS`	The number of impressions associated with users that appear in both an individual first-party audience list and an individual third-party audience list.
`METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES`	The number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
`METRIC_TOTAL_CONVERSIONS`	The sum of all post-view and post-click conversions.
`METRIC_TOTAL_MEDIA_COST_ADVERTISER`
`METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPA_USD METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER`	The average CPA you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
`METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPAPC_USD METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER`	The average CPA you paid for post-click conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
`METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPAPV_USD METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER`	The average CPA you paid for post-view conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
`METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPC_USD METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER`	The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks.
`METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPM_USD METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER`	The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000.
`METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER METRIC_TOTAL_MEDIA_COST_ECPCV_USD`
`METRIC_TOTAL_MEDIA_COST_USD METRIC_TOTAL_MEDIA_COST_PARTNER METRIC_TOTAL_MEDIA_COST_ADVERTISER`	The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost).
`METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD`
`METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER METRIC_TRUEVIEW_AVERAGE_CPE_USD`
`METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD`
`METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_ADVERTISER METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_PARTNER METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_USD`
`METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW`
`METRIC_TRUEVIEW_CONVERSION_ONE_PER_VIEW`
`METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW`
`METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_ADVERTISER METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_PARTNER METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_USD`
`METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_ADVERTISER METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_PARTNER METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_USD`
`METRIC_TRUEVIEW_COST_CONVERSION_MANY_PER_VIEW_RATIO`
`METRIC_TRUEVIEW_COST_CONVERSION_ONE_PER_VIEW_RATIO`
`METRIC_TRUEVIEW_CPV_ADVERTISER METRIC_TRUEVIEW_CPV_PARTNER METRIC_TRUEVIEW_CPV_USD`
`METRIC_TRUEVIEW_EARNED_LIKES`
`METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS`
`METRIC_TRUEVIEW_EARNED_SHARES`
`METRIC_TRUEVIEW_EARNED_SUBSCRIBERS`
`METRIC_TRUEVIEW_EARNED_VIEWS`
`METRIC_TRUEVIEW_ENGAGEMENT_RATE`
`METRIC_TRUEVIEW_ENGAGEMENTS`
`METRIC_TRUEVIEW_IMPRESSION_SHARE`
`METRIC_TRUEVIEW_LOST_IS_BUDGET`
`METRIC_TRUEVIEW_LOST_IS_RANK`
`METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUE`
`METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD`
`METRIC_TRUEVIEW_UNIQUE_VIEWERS`
`METRIC_TRUEVIEW_VALUE_CONVERSION_MANY_PER_VIEW_RATIO`
`METRIC_TRUEVIEW_VALUE_CONVERSION_ONE_PER_VIEW_RATIO`
`METRIC_TRUEVIEW_VIEW_RATE`
`METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION`
`METRIC_TRUEVIEW_VIEWS`
`METRIC_UNIQUE_VISITORS_COOKIES`
`METRIC_VIDEO_COMPANION_CLICKS`
`METRIC_VIDEO_COMPANION_IMPRESSIONS`
`METRIC_VIDEO_COMPLETION_RATE`