enum RateType (v202505)

  • RateType describes the type of event an advertiser pays for and corresponds to the LineItem.costType field.

  • RateType is part of the https://www.google.com/apis/ads/publisher/v202505 namespace.

  • The possible enumeration values for RateType include CPM, CPD, VCPM, CPM_IN_TARGET, and UNKNOWN, each representing a different revenue calculation method.

Describes the type of event the advertiser is paying for. The values here correspond to the values for the LineItem.costType field.


Namespace
https://www.google.com/apis/ads/publisher/v202505
Enumeration Description
CPM The rate applies to cost per mille (CPM) revenue.
CPD The rate applies to cost per day (CPD) revenue.
VCPM The rate applies to Active View viewable cost per mille (vCPM) revenue.
CPM_IN_TARGET The rate applies to cost per mille in-target (CPM In-Target).
UNKNOWN The value returned if the actual value is not exposed by the requested API version.