rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
updateObtén las últimas novedades
sobre las nuevas funciones, las correcciones de errores y las actualizaciones de versiones de la API de Merchant.
point_of_sale
Aprende a administrar tu empresa y tus productos en Google, y a obtener acceso programático a datos, estadísticas y capacidades únicas a gran escala.
Comienza a usar la API de Merchant hoy mismo
Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Resumen
Si ya tienes un feed de productos, es posible que debas cambiar el formato de su contenido para que coincida con el formato que espera Google. En esta sección, se explica cómo puedes usar un feed existente con tu cuenta de Merchant Center. Solo puedes hacerlo a través de la
IU de Merchant Center.
Consulta la sección Problemas habituales para obtener una lista de los problemas más comunes de datos de productos.
Si tu feed existente no coincide con un formato compatible, conviértelo en uno que sí lo haga.
Si los artículos de tu feed existente no coinciden con las
especificaciones de datos de productos, puedes configurar reglas del feed para cambiar el formato
de los datos de productos automáticamente. Es posible que debas formatear algunos datos del feed de forma manual.
Puedes quitar cualquier información del feed que no requiera Merchant Center.
Si falta información obligatoria en tu feed existente, agrégalo antes de subirlo.
La URL que proporcionaste en tu cuenta de Merchant Center no coincide con la página principal
de tu sitio web.
No se puede rastrear la página de destino
La URL de página de destino del producto debe contener la URL que reclamaste en tu cuenta de Merchant Center. Además, el rastreador de Google debe poder acceder a su página de destino, y la información del producto en la página de destino debe coincidir con la información de su feed.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-31 (UTC)"],[[["\u003cp\u003eReformat your existing product feed to match Google's supported formats for seamless integration with Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eUtilize feed rules to automatically adjust product data and manually address any remaining discrepancies to meet specifications.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your feed includes all required information and remove any unnecessary data before uploading it to Merchant Center.\u003c/p\u003e\n"],["\u003cp\u003eTroubleshoot common issues, like incorrect product identifiers or missing images, by referring to the provided resources and guidelines.\u003c/p\u003e\n"],["\u003cp\u003eAddress data quality violations, such as watermarks on images or inaccurate price/availability, to avoid product disapprovals.\u003c/p\u003e\n"]]],[],null,["# Correct an existing feed\n\nSummary\n-------\n\nIf you already have a product feed, you may need to reformat its content to\nmatch the format that Google expects. This section explains how you can use an\nexisting feed with your Merchant Center account. You can only do this through\nthe [Merchant Center UI](https://merchants.google.com).\n\nSee the [Common issues](#common_issues) section for a list of the most\ncommon product data issues.\n\nManual steps\n------------\n\n1. Choose one of our [Supported file formats](//support.google.com/merchants/answer/160567).\n2. If your existing feed doesn't match a supported format, convert it to one\n that does.\n\n - If items in your existing feed don't match the\n [Product data specification](//support.google.com/merchants/answer/188494), you can [set up feed rules](//support.google.com/merchants/answer/6302307) to reformat\n your product data automatically. You may have to format some feed data\n manually.\n\n - You can remove any information from your feed that Merchant Center\n doesn't require.\n\n - If your existing feed is missing required information, add it before you\n upload the feed.\n\n3. [Upload a feed](//support.google.com/merchants/answer/188477) to Merchant Center.\n\nAutomatic steps\n---------------\n\nNot available for this process.\n\nCommon issues\n-------------\n\nHere are some common issues you may encounter:\n\nItem requires a GTIN\n: See [Find a GTIN](//support.google.com/merchants/answer/6219078) to identify the GTIN for your product.\n\nIncorrect product identifiers\n: See [About unique product identifiers](//support.google.com/merchants/answer/160161) to determine which of these attributes\n you need to provide and how to find their values.\n\nWait up to 3 days for image crawl to complete\n: Google tries to crawl your product images automatically. No action is needed.\n\nHomepage not claimed\n: See [Verify and claim URL for Merchant Center](/google-ads/shopping/full-automation/articles/t4).\n\nURL doesn't match homepage\n: The URL provided in your Merchant Center account doesn't match the homepage of\n your website.\n\nLanding page can't be crawled\n\n: The landing page URL for your product must contain the URL you claimed\n in your Merchant Center account. In addition, Google's crawler must be able to\n access your landing page, and the product information on the landing\n page must match the information in your feed.\n\n: See [Troubleshoot uncrawlable landing pages](//support.google.com/adwords/answer/9229701) for more information.\n\nMissing or invalid price and availability\n\n: See the [Price \\& Availability](//support.google.com/merchants/answer/7052112#availability) section of the Product data specification for\n more information.\n\nMissing images\n\n: Your feed contains products that are missing images.\n\nInvalid images\n\n: Your feed contains products whose images don't meet the required format.\n\n: See [How to fix: Invalid image](//support.google.com/merchants/answer/6098289) for more information.\n\nGeneric images\n\n: See [How to fix: Generic image](//support.google.com/merchants/answer/6098288) for more information.\n\nImages too small\n\n: Your feed contains products whose images are too small to be used.\n\n: See [How to fix: Image too small](//support.google.com/merchants/answer/6205396) for more information.\n\nItems preemptively disapproved due to data quality violation (watermarks or promotional text)\n\n: See the specification for the [image link attribute](//support.google.com/merchants/answer/6324350), which includes the\n requirements for product images."]]
