Campaign Management

This page outlines the steps to automate campaign management with the Google Ads API.

You can use the Google Ads API to do the following:

• Create and manage Google Ads accounts
• Manage ad campaigns
• Link Google Ads to Merchant Center.

The code samples in this guide use the Google Ads client libraries, which we recommend using in your own applications if you're using a supported language. Otherwise, you can use the REST API directly.

Workflow

Set up Google Ads

• Create a Google Ads manager account
• Create Google Ads accounts
• Administer an existing account

Get API Access

• Google Ads API

Link Merchant Center and Google Ads

• Accept link through Google Ads

Manage Shopping campaigns

• Create a campaign
• Manage a campaign
• Create product groups
• Filter products
• Set campaign priority

Set up analytics

• Conversion tracking
• Reporting