rocket
Meet
API Merchant
- the official successor to the Content API for Shopping.
updateRicevi gli ultimi aggiornamenti
su nuove funzionalità, correzioni di bug e aggiornamenti delle release dell'API Merchant.
point_of_sale
Scopri come gestire la tua attività e i tuoi prodotti su Google e come ottenere l'accesso programmatico a
dati, approfondimenti e funzionalità uniche su larga scala.
Inizia a utilizzare l'API Merchant oggi stesso.
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Summary
Conversion tracking is an important part of eCommerce advertising for the
following areas:
Reporting
You can use conversion tracking to calculate and compare return on
investment (ROI) and profit to help you decide where to focus
advertising spend.
Transparency
You might incorrectly estimate your total or average order value
if you don't have accurate data or don't explore available data. Tracking
helps ensure data is available for reconciliation purposes.
Optimization
Order values differ depending on the product or category. Conversion tracking
helps you understand how certain groups convert into sales.
[[["Facile da capire","easyToUnderstand","thumb-up"],["Il problema è stato risolto","solvedMyProblem","thumb-up"],["Altra","otherUp","thumb-up"]],[["Mancano le informazioni di cui ho bisogno","missingTheInformationINeed","thumb-down"],["Troppo complicato/troppi passaggi","tooComplicatedTooManySteps","thumb-down"],["Obsoleti","outOfDate","thumb-down"],["Problema di traduzione","translationIssue","thumb-down"],["Problema relativo a esempi/codice","samplesCodeIssue","thumb-down"],["Altra","otherDown","thumb-down"]],["Ultimo aggiornamento 2025-09-03 UTC."],[[["\u003cp\u003eeCommerce conversion tracking allows for calculating ROI and profit to optimize ad spending.\u003c/p\u003e\n"],["\u003cp\u003eTracking ensures data transparency and accuracy for reconciliation and order value analysis.\u003c/p\u003e\n"],["\u003cp\u003eConversion data provides insights into product and category-specific sales conversions.\u003c/p\u003e\n"],["\u003cp\u003eConversions can be tracked manually by linking Google Analytics or setting up website conversion tracking.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads API enables automatic conversion tracking implementation.\u003c/p\u003e\n"]]],[],null,[]]
