rocket
Meet
Merchant API
- the official successor to the Content API for Shopping.
updateObtén las últimas novedades
sobre las nuevas funciones, las correcciones de errores y las actualizaciones de versiones de la API de Merchant.
point_of_sale
Aprende a administrar tu empresa y tus productos en Google, y a obtener acceso programático a datos, estadísticas y capacidades únicas a gran escala.
Comienza a usar la API de Merchant hoy mismo
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Summary
Conversion tracking is an important part of eCommerce advertising for the
following areas:
Reporting
You can use conversion tracking to calculate and compare return on
investment (ROI) and profit to help you decide where to focus
advertising spend.
Transparency
You might incorrectly estimate your total or average order value
if you don't have accurate data or don't explore available data. Tracking
helps ensure data is available for reconciliation purposes.
Optimization
Order values differ depending on the product or category. Conversion tracking
helps you understand how certain groups convert into sales.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-09-03 (UTC)"],[[["\u003cp\u003eeCommerce conversion tracking allows for calculating ROI and profit to optimize ad spending.\u003c/p\u003e\n"],["\u003cp\u003eTracking ensures data transparency and accuracy for reconciliation and order value analysis.\u003c/p\u003e\n"],["\u003cp\u003eConversion data provides insights into product and category-specific sales conversions.\u003c/p\u003e\n"],["\u003cp\u003eConversions can be tracked manually by linking Google Analytics or setting up website conversion tracking.\u003c/p\u003e\n"],["\u003cp\u003eGoogle Ads API enables automatic conversion tracking implementation.\u003c/p\u003e\n"]]],[],null,[]]
