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Seguimiento de conversiones
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Summary
Conversion tracking is an important part of eCommerce advertising for the
following areas:
Reporting
You can use conversion tracking to calculate and compare return on
investment (ROI) and profit to help you decide where to focus
advertising spend.
Transparency
You might incorrectly estimate your total or average order value
if you don't have accurate data or don't explore available data. Tracking
helps ensure data is available for reconciliation purposes.
Optimization
Order values differ depending on the product or category. Conversion tracking
helps you understand how certain groups convert into sales.
See About conversion tracking and Conversions for more information.
Manual steps
Here are two ways you can track conversions:
Google Ads also provides the ability to import offline conversions. See About
offline conversion imports for more details.
Automatic steps
For information on how to implement conversion tracking through Google Ads API,
see Create Conversion Actions and use our code sample .
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Salvo que se indique lo contrario, el contenido de esta página está sujeto a la licencia Atribución 4.0 de Creative Commons , y los ejemplos de código están sujetos a la licencia Apache 2.0 . Para obtener más información, consulta las políticas del sitio de Google Developers . Java es una marca registrada de Oracle o sus afiliados.
Última actualización: 2024-08-13 (UTC)
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