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Summary
You can use ad groups to structure a Shopping campaign for bidding.
Ad groups let you use features like bid adjustments and negative
keywords.
If you include a product in multiple ad groups in the same campaign, the
highest bid is used.
You can use Product groups to subdivide and arrange your products under ad
groups. See Create product groups for more information.
In Google Shopping, bids are placed on product groups, not keywords. For
more information on bidding practices, see Build and optimize Shopping
campaigns .
Manual steps
Here are the steps to set up ad groups with the Google Ads
UI .
Create a new Shopping campaign .
Create a new ad group and enter a name.
Depending on your campaign type, you can subdivide your ad group into
product groups by attributes. Here are some examples:
Brand
Item ID
Custom label
Product type
Google Product Category
Check your product groups. If you didn't subdivide your ad group, see
Manage a Shopping campaign with product groups .
Pause or enable your ad
groups .
See Manage a Shopping campaign with ad groups for more information.
Automatic steps
Here are the steps to create ad groups with the Google Ads
API .
Make sure you've already linked Merchant Center to Google Ads and
created a new campaign .
Select SHOPPING_PRODUCT_ADS
or SHOPPING_SMART_ADS
as the
AdGroupType
.
You can't change the AdGroupType
later.
Create an ad .
Use Shopping Listing Groups to organize your products.
See Create ad group for more detail.
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Последнее обновление: 2024-08-13 UTC.
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