Performance Max lets you access all Google Ads channels and inventory from a single unified campaign. It helps you optimize performance and work more efficiently, in part by reducing the complexity and overhead needed to manage multiple campaign types.

Performance Max campaigns allocate budgets dynamically to the highest-performing channels, including Search, YouTube, Display, Discover, Gmail, and Maps. This helps you get more conversions at the strongest ROI from your budget, and also eliminates the need for you to manage and update budgets across several campaigns.

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Configure your campaign to meet specific business objectives
Online sales or lead generation Online sales with a product feed Travel goals
Learn how to create, update, and report on Performance Max campaigns with the Google Ads API
Campaign setup Asset Group setup Reporting Structure requests
Use information from existing campaigns to create Performance Max campaigns
Overview Check upgrade eligibility Enhance a campaign Compare performance with an existing campaign
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Get a tour of Performance Max at a high level from a developer's perspective.
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A Performance Max asset group is made from the images, logos, headlines, descriptions, and videos you add when you create your Performance Max campaign.
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Google Ads automatically mixes and matches your assets based on which Google Ad channel — such as YouTube, Gmail, or Search — your ad is being served.
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Listing groups are used in Performance Max retail campaigns to specify which products to include or exclude in each asset group.
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More resources

Basic concepts to get you started with the Google Ads API platform
Conversion tracking is a critical component of Performance Max
Learn more about assets in the Google Ads API
Examples in several languages to help get you started
Let us know how we can improve your experience with Performance Max
Get your questions answered and report issues
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