Start learning about
Google Analytics
Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.
New to Google Analytics? Check out our free courses to get started.
Looking for developer documentation? See Google Analytics for developers.
Choose your path
Analytics for beginners and small businesses
Analytics for marketing specialists and digital analysts
Analytics for developers
Take the Analytics Academy course on Skillshop
Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.
Watch Google Analytics videos
Get started with Google Analytics
Learn how to set up Google Analytics on a website for the first time using Google Tag Manager.
Turn insights into ROI with Google Analytics
Learn how Google Analytics helps you uncover relevant customer insights, that you can quickly activate in Google’s media platforms to drive performance.
Best practices for account structure
Learn the best practice methods for setting up your Google Analytics account structure, including the use of Subproperties and Roll-up properties.
Continue learning
What's New
Learn about new features and functionality in the release notes for Google Analytics.
Discord
Ask Google Analytics questions to a community of practitioners to help accomplish your data collection and analysis goals.
Ask an expert
Find Certified Companies and Sales Partners who can support you every step of the way.
Learn about Google Analytics 360
Learn with GMP
Learn more about Google Analytics 360 by attending a live course with subject matter experts offered in US, Canada, and Latin America time zones.
GMP Academy
Learn more about Google Analytics 360 by attending a live course with subject matter experts in Europe, Middle East, and Africa time zones.
Enterprise Marketing Portal
Are you a certified GMP Partner? Visit the EMP for exclusive partner-only resources to deepen your Google Analytics knowledge.
Developer resources
Developer documentation
Learn how to use Google Analytics APIs and developer products to automate your measurement and reporting solutions.
Sample code
Get started with Google Analytics for developers using our client libraries and code samples on GitHub.
Demos and Tools
Discover what's possible with the Google Analytics platform using our demos and tools for developers.
Didn't find what you were looking for?
Search the Google Analytics documentation to find what you're looking for.