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Google Analytics

Google Analytics is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights.

New to Google Analytics? Check out our free courses to get started.

Looking for developer documentation? See Google Analytics for developers.

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For anyone who's new to Google Analytics or simply needs to understand its fundamentals.
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For marketers or data analysts looking to explore Google Analytics, including advanced features and capabilities.
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For developers who want to tag a website or app, set up events or ecommerce, or build custom Analytics functionality.
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Take the Analytics Academy course on Skillshop

Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send.

Watch Google Analytics videos

Learn how to set up Google Analytics on a website for the first time using Google Tag Manager.

Learn how Google Analytics helps you uncover relevant customer insights, that you can quickly activate in Google’s media platforms to drive performance.

Learn the best practice methods for setting up your Google Analytics account structure, including the use of Subproperties and Roll-up properties.

Watch more on the Google Analytics YouTube channel →

Continue learning

Learn about new features and functionality in the release notes for Google Analytics.

Ask Google Analytics questions to a community of practitioners to help accomplish your data collection and analysis goals.

Find Certified Companies and Sales Partners who can support you every step of the way.

Learn about Google Analytics 360

Learn more about Google Analytics 360 by attending a live course with subject matter experts offered in US, Canada, and Latin America time zones.

Learn more about Google Analytics 360 by attending a live course with subject matter experts in Europe, Middle East, and Africa time zones.

Are you a certified GMP Partner? Visit the EMP for exclusive partner-only resources to deepen your Google Analytics knowledge.

Developer resources

Learn how to use Google Analytics APIs and developer products to automate your measurement and reporting solutions.

Get started with Google Analytics for developers using our client libraries and code samples on GitHub.

Discover what's possible with the Google Analytics platform using our demos and tools for developers.

Didn't find what you were looking for?

Search the Google Analytics documentation to find what you're looking for.