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Rendering on the Web

As developers, we are often faced with decisions that will affect the entire architecture of our applications. One of the core decisions web developers must make is where to implement logic and rendering in their application. This can be a difficult, since there are a number of different ways to build a website.

Our understanding of this space is informed by our work in Chrome talking to large sites over the past few years. Broadly speaking, we would encourage developers to consider server rendering or static rendering over a full rehydration approach.

In order to better understand the architectures we’re choosing from when we make this decision, we need to have a solid understanding of each approach and consistent terminology to use when speaking about them. The differences between these approaches help illustrate the trade-offs of rendering on the web through the lens of performance.



  • SSR: Server-Side Rendering - rendering a client-side or universal app to HTML on the server.
  • CSR: Client-Side Rendering - rendering an app in a browser, generally using the DOM.
  • Rehydration: “booting up” JavaScript views on the client such that they reuse the server-rendered HTML’s DOM tree and data.
  • Prerendering: running a client-side application at build time to capture its initial state as static HTML.


  • TTFB: Time to First Byte - seen as the time between clicking a link and the first bit of content coming in.
  • FP: First Paint - the first time any pixel gets becomes visible to the user.
  • FCP: First Contentful Paint - the time when requested content (article body, etc) becomes visible.
  • TTI: Time To Interactive - the time at which a page becomes interactive (events wired up, etc).

Server Rendering

Server rendering generates the full HTML for a page on the server in response to navigation. This avoids additional round-trips for data fetching and templating on the client, since it’s handled before the browser gets a response.

Server rendering generally produces a fast First Paint (FP) and First Contentful Paint (FCP). Running page logic and rendering on the server makes it possible to avoid sending lots of JavaScript to the client, which helps achieve a fast Time to Interactive (TTI). This makes sense, since with server rendering you’re really just sending text and links to the user’s browser. This approach can work well for a large spectrum of device and network conditions, and opens up interesting browser optimizations like streaming document parsing.

Diagram showing server rendering and JS execution affecting FCP and TTI

With server rendering, users are unlikely to be left waiting for CPU-bound JavaScript to process before they can use your site. Even when third-party JS can’t be avoided, using server rendering to reduce your own first-party JS costs can give you more "budget" for the rest. However, there is one primary drawback to this approach: generating pages on the server takes time, which can often result in a slower Time to First Byte (TTFB).

Whether server rendering is enough for your application largely depends on what type of experience you are building. There is a longstanding debate over the correct applications of server rendering versus client-side rendering, but it’s important to remember that you can opt to use server rendering for some pages and not others. Some sites have adopted hybrid rendering techniques with success. Netflix server-renders its relatively static landing pages, while prefetching the JS for interaction-heavy pages, giving these heavier client-rendered pages a better chance of loading quickly.

Many modern frameworks, libraries and architectures make it possible to render the same application on both the client and the server. These techniques can be used for Server Rendering, however it’s important to note that architectures where rendering happens both on the server and on the client are their own class of solution with very different performance characteristics and tradeoffs. React users can use renderToString() or solutions built atop it like Next.js for server rendering. Vue users can look at Vue’s server rendering guide or Nuxt. Angular has Universal. Most popular solutions employ some form of hydration though, so be aware of the approach in use before selecting a tool.

Static Rendering

Static rendering happens at build-time and offers a fast First Paint, First Contentful Paint and Time To Interactive - assuming the amount of client-side JS is limited. Unlike Server Rendering, it also manages to achieve a consistently fast Time To First Byte, since the HTML for a page doesn’t have to be generated on the fly. Generally, static rendering means producing a separate HTML file for each URL ahead of time. With HTML responses being generated in advance, static renders can be deployed to multiple CDNs to take advantage of edge-caching.

Diagram showing static rendering and optional JS execution affecting FCP
and TTI

Solutions for static rendering come in all shapes and sizes. Tools like Gatsby are designed to make developers feel like their application is being rendered dynamically rather than generated as a build step. Others like Jekyll and Metalsmith embrace their static nature, providing a more template-driven approach.

One of the downsides to static rendering is that individual HTML files must be generated for every possible URL. This can be challenging or even infeasible when you can't predict what those URLs will be ahead of time, or for sites with a large number of unique pages.

React users may be familiar with Gatsby, Next.js static export or Navi - all of these make it convenient to author using components. However, it’s important to understand the difference between static rendering and prerendering: static rendered pages are interactive without the need to execute much client-side JS, whereas prerendering improves the First Paint or First Contentful Paint of a Single Page Application that must be booted on the client in order for pages to be truly interactive.

If you’re unsure whether a given solution is static rendering or prerendering, try this test: disable JavaScript and load the created web pages. For statically rendered pages, most of the functionality will still exist without JavaScript enabled. For prerendered pages, there may still be some basic functionality like links, but most of the page will be inert.

Another useful test is to slow your network down using Chrome DevTools, and observe how much JavaScript has been downloaded before a page becomes interactive. Prerendering generally requires more JavaScript to get interactive, and that JavaScript tends to be more complex than the Progressive Enhancement approach used by static rendering.

Server Rendering vs Static Rendering

Server rendering is not a silver bullet - its dynamic nature can come with significant compute overhead costs. Many server rendering solutions don't flush early, can delay TTFB or double the data being sent (e.g. inlined state used by JS on the client). In React, renderToString() can be slow as it's synchronous and single-threaded. Getting server rendering "right" can involve finding or building a solution for component caching, managing memory consumption, applying memoization techniques, and many other concerns. You're generally processing/rebuilding the same application multiple times - once on the client and once in the server. Just because server rendering can make something show up sooner doesn't suddenly mean you have less work to do.

Server rendering produces HTML on-demand for each URL but can be slower than just serving static rendered content. If you can put in the additional leg-work, server rendering + HTML caching can massively reduce server render time. The upside to server rendering is the ability to pull more "live" data and respond to a more complete set of requests than is possible with static rendering. Pages requiring personalization are a concrete example of the type of request that would not work well with static rendering.

Server rendering can also present interesting decisions when building a PWA. Is it better to use full-page service worker caching, or just server-render individual pieces of content?

Client-Side Rendering (CSR)

Client-side rendering (CSR) means rendering pages directly in the browser using JavaScript. All logic, data fetching, templating and routing are handled on the client rather than the server.

Client-side rendering can be difficult to get and keep fast for mobile. It can approach the performance of pure server-rendering if doing minimal work, keeping a tight JavaScript budget and delivering value in as few RTTs as possible. Critical scripts and data can be delivered sooner using HTTP/2 Server Push or <link rel=preload>, which gets the parser working for you sooner. Patterns like PRPL are worth evaluating in order to ensure initial and subsequent navigations feel instant.

Diagram showing client-side rendering affecting FCP and TTI

The primary downside to Client-Side Rendering is that the amount of JavaScript required tends to grow as an application grows. This becomes especially difficult with the addition of new JavaScript libraries, polyfills and third-party code, which compete for processing power and must often be processed before a page’s content can be rendered. Experiences built with CSR that rely on large JavaScript bundles should consider aggressive code-splitting, and be sure to lazy-load JavaScript - "serve only what you need, when you need it". For experiences with little or no interactivity, server rendering can represent a more scalable solution to these issues.

For folks building a Single Page Application, identifying core parts of the User Interface shared by most pages means you can apply the Application Shell caching technique. Combined with service workers, this can dramatically improve perceived performance on repeat visits.

Combining server rendering and CSR via rehydration

Often referred to as Universal Rendering or simply “SSR”, this approach attempts to smooth over the trade-offs between Client-Side Rendering and Server Rendering by doing both. Navigation requests like full page loads or reloads are handled by a server that renders the application to HTML, then the JavaScript and data used for rendering is embedded into the resulting document. When implemented carefully, this achieves a fast First Contentful Paint just like Server Rendering, then “picks up” by rendering again on the client using a technique called (re)hydration. This is a novel solution, but it can have some considerable performance drawbacks.

The primary downside of SSR with rehydration is that it can have a significant negative impact on Time To Interactive, even if it improves First Paint. SSR’d pages often look deceptively loaded and interactive, but can’t actually respond to input until the client-side JS is executed and event handlers have been attached. This can take seconds or even minutes on mobile.

Perhaps you’ve experienced this yourself - for a period of time after it looks like a page has loaded, clicking or tapping does nothing. This quickly becoming frustrating... “Why is nothing happening? Why can’t I scroll?”

A Rehydration Problem: One App for the Price of Two

Rehydration issues can often be worse than delayed interactivity due to JS. In order for the client-side JavaScript to be able to accurately “pick up” where the server left off without having to re-request all of the data the server used to render its HTML, current SSR solutions generally serialize the response from a UI’s data dependencies into the document as script tags. The resulting HTML document contains a high level of duplication:

HTML document
containing serialized UI, inlined data and a bundle.js script

As you can see, the server is returning a description of the application’s UI in response to a navigation request, but it’s also returning the source data used to compose that UI, and a complete copy of the UI’s implementation which then boots up on the client. Only after bundle.js has finished loading and executing does this UI become interactive.

Performance metrics collected from real websites using SSR rehydration indicate its use should be heavily discouraged. Ultimately, the reason comes down to User Experience: it's extremely easy to end up leaving users in an “uncanny valley”.

Diagram showing client rendering negatively affecting TTI

There’s hope for SSR with rehydration, though. In the short term, only using SSR for highly cacheable content can reduce the TTFB delay, producing similar results to prerendering. Rehydrating incrementally, progressively, or partially may be the key to making this technique more viable in the future.

Streaming server rendering and Progressive Rehydration

Server rendering has had a number of developments over the last few years.

Streaming server rendering allows you to send HTML in chunks that the browser can progressively render as it's received. This can provide a fast First Paint and First Contentful Paint as markup arrives to users faster. In React, streams being asynchronous in renderToNodeStream() - compared to synchronous renderToString - means backpressure is handled well.

Progressive rehydration is also worth keeping an eye on, and something React has been exploring. With this approach, individual pieces of a server-rendered application are “booted up” over time, rather than the current common approach of initializing the entire application at once. This can help reduce the amount of JavaScript required to make pages interactive, since client-side upgrading of low priority parts of the page can be deferred to prevent blocking the main thread. It can also help avoid one of the most common SSR Rehydration pitfalls, where a server-rendered DOM tree gets destroyed and then immediately rebuilt - most often because the initial synchronous client-side render required data that wasn’t quite ready, perhaps awaiting Promise resolution.

Partial Rehydration

Partial rehydration has proven difficult to implement. This approach is an extension of the idea of progressive rehydration, where the individual pieces (components / views / trees) to be progressively rehydrated are analyzed and those with little interactivity or no reactivity are identified. For each of these mostly-static parts, the corresponding JavaScript code is then transformed into inert references and decorative functionality, reducing their client-side footprint to near-zero. The partial hydration approach comes with its own issues and compromises. It poses some interesting challenges for caching, and client-side navigation means we can't assume server-rendered HTML for inert parts of the application will be available without a full page load.

Trisomorphic Rendering

If service workers are an option for you, “trisomorphic” rendering may also be of interest. It's a technique where you can use streaming server rendering for initial/non-JS navigations, and then have your service worker take on rendering of HTML for navigations after it has been installed. This can keep cached components and templates up to date and enables SPA-style navigations for rendering new views in the same session. This approach works best when you can share the same templating and routing code between the server, client page, and service worker.

Diagram of Trisomorphic rendering, showing a browser and service worker
communicating with the server

SEO Considerations

Teams often factor in the impact of SEO when choosing a strategy for rendering on the web. Server-rendering is often chosen for delivering a "complete looking" experience crawlers can interpret with ease. Crawlers may understand JavaScript, but there are often limitations worth being aware of in how they render. Client-side rendering can work but often not without additional testing and leg-work. More recently dynamic rendering has also become an option worth considering if your architecture is heavily driven by client-side JavaScript.

When in doubt, the Mobile Friendly Test tool is invaluable for testing that your chosen approach does what you're hoping for. It shows a visual preview of how any page appears to Google's crawler, the serialized HTML content found (after JavaScript executed), and any errors encountered during rendering.

Screenshot of the Mobile Friendly Test UI

Wrapping up...

When deciding on an approach to rendering, measure and understand what your bottlenecks are. Consider whether static rendering or server rendering can get you 90% of the way there. It's perfectly okay to mostly ship HTML with minimal JS to get an experience interactive. Here’s a handy infographic showing the server-client spectrum:

Infographic showing the spectrum of options described in this article


Thanks to everyone for their reviews and inspiration:

Jeffrey Posnick, Houssein Djirdeh, Shubhie Panicker, Chris Harrelson, and Sebastian Markbåge

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