Server-side tagging fundamentals

Learn how to deploy a tagging server on Google Cloud Platform and set up tags on a server.

 

About this course

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Before you begin, read this section to understand who benefits the most from this resource and what will be covered.

What is server-side tagging?

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In this chapter, you'll learn about the differences between client-side and server-side tagging. We also cover terminology you may not be familiar with, and how server-side tagging works on a technical level.

Why and when to use server-side tagging?

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This chapter explains when it makes sense to use server-side tagging and the benefits you can get out of it.

Setting up a server container

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This chapter shows you how to set up a Tag Manager server container and Cloud Run server.

Configuring the Google Analytics 4 data stream

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This chapter walks you through the steps to set up a data stream from your web container to the server container.

Testing your setup

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This chapter shows you how to test your tagging setup using preview mode.

Planning infrastructure requirements and costs

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So far, you have created a server for testing purposes. This chapter highlights the most important factors to consider before upgrading your infrastructure to handle live traffic.

Upgrade your servers to handle live traffic

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This chapter walks you through the upgrade process. You will learn how to map your server to a domain of your choice. Additionally, you will learn how to move more and more tgas onto your server.

Monitoring your infrastructure

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The last chapter of this course shows you how to monitor your infrastructure, so that you can handle anomalies.