Social Profile

Use markup on your official website to add your social profile information to a Google Knowledge panel. Knowledge panels prominently display your social profile information in some Google Search results.

Social profile links


Here's an example of a person’s social profile in JSON-LD:

Here's an example of visible links on structured data SPAN in Microdata:


In addition to the general structured data guidelines, Social Profile markup should follow these guidelines:

  • The social profiles in your markup must correspond to what users see on the same page.

Supported Social Profiles

Use structured data markup embedded in your public website to specify your preferred social profiles. You can specify these types of social profiles:

  • Facebook
  • Twitter
  • Google+
  • Instagram
  • YouTube
  • LinkedIn
  • Myspace
  • Pinterest
  • SoundCloud
  • Tumblr

You can specify other social profiles as well, but they aren't currently included in Google Search results.

Structured data type definitions

You can define social profiles for a Person or Organization. You must include the required properties for your content to be eligible for display as a rich result.

Required properties


The name of the person or organization.



A single or an [array] of URLs for the person's or organization's official social media profile page(s).



The URL for the person's or organization's official website.