行動應用程式已成為人們生活中不可或缺的一環。Google Play 上目前有超過 90% 的應用程式都可免費使用，而且有數十億使用者透過這類應用程式存取重要的內容和服務。應用程式之所以可免費使用，關鍵就在於數位廣告。不過，為了確保應用程式生態系統健康，業界必須持續推動數位廣告運作模式轉型，才能進一步保護使用者隱私，進而達成使用者、開發人員和企業的多贏局面。
為了在不仰賴跨應用程式 ID 的情況下支援核心廣告使用情境，Android 版 Privacy Sandbox 提議導入一組 API，以更能保障隱私的方式進行廣告個人化和評估作業。
這些 API 結合各種技術來保護使用者隱私，例如保留經過選擇的私人資料並在裝置上進行處理、將資料進行匯總和隨機化處理，以及在裝置上選擇廣告等。為了確保相關做法和預期結果的一致性，這些 API 的設計與網頁版 Privacy Sandbox 的對應機制設計大致相符，但同時也將瀏覽器和應用程式技術的差異納入考量。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2024-09-03 (世界標準時間)。"],[[["Google is bringing the Privacy Sandbox to Android to improve user privacy in digital advertising while maintaining access to free content and services."],["The Privacy Sandbox on Android introduces an SDK Runtime for stronger safeguards around user data and privacy-preserving APIs for ad personalization and measurement."],["The SDK Runtime isolates third-party SDKs in a dedicated environment to limit data access and improve transparency for app developers."],["Privacy-preserving APIs, such as Topics, Protected Audience, and Attribution Reporting, offer more private ways to personalize ads and measure effectiveness without cross-app identifiers."],["Google is committed to a multi-year effort, collaborating with the industry and soliciting feedback throughout the development process."]]],["Google is bringing its Privacy Sandbox initiative to Android to enhance user privacy in mobile advertising. Key actions include introducing an **SDK Runtime**, enabling third-party SDKs to operate in a separate environment with limited data access, and deploying **privacy-preserving APIs**. These APIs will support ad personalization via **Topics**, targeted advertising through **Protected Audience**, and ad campaign measurement with **Attribution Reporting**. Existing ad platform features, including the advertising ID, will be supported for at least two years. The development will be done in the open-source, with industry feedback.\n"]]
