Company Overview and Contact Information

Company name

Please enter your company's full legal name.

Required

Primary contact information

Please enter your email address.

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Referrer Google contact email

If applicable, please provide the email address of the Google contact who referred you to this form. If no one referred you, leave this blank.

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Company website (URL)

Please provide your company's website address.

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Company location

In which country is your company's headquarters located?

Required

Primary region(s) of operation

In which geographic regions are the majority of your advertising clients based?

Required

Other region(s) where you operate

In which other geographic regions are your advertising clients based?

Company description

Please provide a brief description of your company and its core business.

Required

Client information

Please include the following:

  • A description of your current client base, including the types of clients you typically serve (e.g., industry verticals, company size).
  • List three or more clients you have serviced in the past (you may redact client names if necessary) and briefly describe the types of services you provided to each of them.
Required

Program interest

Are you interested in the Meridian (MMM) Partner Program or the Meridian (GeoX) Partner Program?

Required

Team Expertise & Capabilities

What is your team's level of expertise in data science and statistical modeling?

  1. Minimal Experience: Limited exposure to data science and statistical modeling concepts.
  2. Foundational Experience: Basic understanding of core concepts.
  3. Developing Proficiency: Comfortable applying common techniques.
  4. Proficient: Confident applying a wide range of techniques.
  5. Expert: Deep understanding of advanced concepts.
Required

What is your data science team's level of Python fluency?

  1. Limited Familiarity: Can read basic code, but struggles to write or modify it.
  2. Basic Proficiency: Can write simple scripts and functions, comfortable with basic syntax.
  3. Intermediate Fluency: Can develop moderately complex programs, comfortable with common libraries.
  4. Advanced Fluency: Can develop complex applications, proficient with a wide range of libraries and frameworks.
  5. Expert: Deep understanding of Python internals, contributes to open-source projects, can optimize code for performance.
Required

Please describe your organization's experience with open-source software.

Do you intend to modify the open-source code? Do you plan to contribute to the open source community, such as by submitting code updates or improvements?

Required

What is your capacity for onboarding new clients and providing ongoing support?

Required

What are your company's key differentiators?

Required

Meridian (MMM): Technical Expertise & Experience

Briefly describe your company's experience with building and implementing Marketing Mix Models.

Required

Which modeling type(s) is your team proficient in?

Do you currently provide MMM services to clients, and if so, which models and platforms do you currently use?

If no services are currently provided, please answer "none" or "n/a".

Required

Do you have in-house data scientists and/or account managers or business intelligence leads who are able to interpret MMM results and make budget optimization recommendations?

Required

Meridian (MMM): Partner Capabilities and Services

Does your company have the capacity to provide both Meridian consultation and end-to-end model building services?

Required

Briefly describe your approach to training advertisers on how to use MMM models, especially those without MMM expertise or data science resources.

Required

Are you interested in developing a commercial offering around Meridian?

Required

How do you intend to deploy Meridian?

Meridian (MMM): Program Goals & Support

What are your company's specific goals for participating in the Meridian Partner Program?

Required

What type of support and resources would you need from Google if you're admitted to the Meridian Partner Program?

Required

Meridian GeoX: Technical Expertise & Experience

Briefly describe your company's experience with geo-experimentation / geo-testing / GeoX models and design.

Required

Which geo-experimentation methodology(ies) is your team proficient in?

Do you currently provide geo-experimentation / GeoX services to clients, and if so, which platforms and tools do you use?

If no services are currently provided, please answer "none" or "n/a".

Required

Do you have in-house data scientists and/or account managers or business intelligence leads who are able to interpret geo-experimentation results and make incrementality measurement recommendations?

Required

Meridian GeoX: Partner Capabilities and Services

Does your company have the capacity to provide both Meridian GeoX design consultation and delivery services?

Required

Briefly describe your approach to training advertisers on how to design, execute, and analyze geo-experiments, especially those without geo-experimentation expertise or data science resources.

Required

Are you interested in developing a commercial offering around Meridian GeoX?

Required

How do you intend to deploy Meridian GeoX?

Meridian GeoX: Program Goals & Support

What are your company's specific goals for participating in the Meridian GeoX Partner Program?

Required

What type of support and resources would you need from Google if you're admitted to the Meridian GeoX Partner Program?

Required

Consent to Email Communications

By submitting this form, you agree to receive updates about Google's Meridian and GeoX partnership opportunities. We may also occasionally send emails about the broader Meridian program. Please indicate your preferences for additional communications below:

  • Learn about recent changes, feature enhancements, education, resources, and upcoming events for Meridian.
  • Participate in Google research, pilots, feedback, and collaboration opportunities to help improve our MMM offerings.
Thank you for expressing interest in joining the Meridian Partner Program! Our partnership team looks forward to reviewing your submission and will contact you via email with any relevant updates.