geo time AwarenessVideo_impression PerformanceDisplay_impression PerformanceNative_impression BrandedGQV_control GenericGQV_control AwarenessVideo_spend PerformanceDisplay_spend PerformanceNative_spend conversions revenue_per_conversion population
0 Geo0 2021-01-25 1426697.0 855372.0 898507.0 9647797.0 3.036792 16577.3750 9489.661 9897.062 11795001.0 0.035150 487878.0
1 Geo0 2021-02-01 377575.0 981432.0 1267429.0 10180726.0 -0.783350 4387.1978 10888.195 13960.739 7310593.5 0.035153 487878.0
2 Geo0 2021-02-08 1181757.0 1661685.0 1437252.0 11137196.0 -4.244738 13731.3160 18435.053 15831.341 7472425.0 0.034699 487878.0
3 Geo0 2021-02-15 435868.0 1261701.0 1329850.0 10135924.0 -1.834407 5064.5280 13997.553 14648.308 9400129.0 0.034565 487878.0
4 Geo0 2021-02-22 940266.0 1439020.0 1009134.0 11038876.0 0.200945 10925.3340 15964.765 11115.618 11554617.0 0.035238 487878.0