[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-09-05 (世界標準時間)。"],[[["\u003cp\u003eShopping campaigns utilize ad groups for structuring bids and applying features like bid adjustments and negative keywords.\u003c/p\u003e\n"],["\u003cp\u003eBids in Shopping campaigns are assigned to product groups within ad groups, not keywords, influencing product visibility in search results.\u003c/p\u003e\n"],["\u003cp\u003eProducts can be organized within ad groups using product groups, categorized by attributes like brand, item ID, or product type, allowing for granular campaign control.\u003c/p\u003e\n"],["\u003cp\u003eYou can manage ad groups manually through the Google Ads UI or programmatically via the Google Ads API, providing flexibility in campaign setup and management.\u003c/p\u003e\n"],["\u003cp\u003eIf a product is included in multiple ad groups within the same campaign, the highest bid among those ad groups will be used to determine its ranking in auction.\u003c/p\u003e\n"]]],[],null,["# Manage a Shopping campaign with ad groups\n\nSummary\n-------\n\nYou can use ad groups to structure a [Shopping campaign](/google-ads/shopping/campaign-management/articles/t18) for bidding.\n\nAd groups let you use features like bid adjustments and negative\nkeywords.\n\nIf you include a product in multiple ad groups in the same campaign, the\nhighest bid is used.\n\nYou can use [Product groups](https://support.google.com/google-ads/answer/3517331) to subdivide and arrange your products under ad\ngroups. See [Create product groups](/google-ads/shopping/campaign-management/articles/t20) for more information.\n\nIn Google Shopping, bids are placed on product groups, not keywords. For\nmore information on bidding practices, see [Build and optimize Shopping\ncampaigns](https://support.google.com/google-ads/answer/6167176).\n\nManual steps\n------------\n\nHere are the steps to set up ad groups with the [Google Ads\nUI](//ads.google.com).\n\n1. Create a new [Shopping campaign](/google-ads/shopping/campaign-management/articles/t18).\n2. Create a new ad group and enter a name.\n3. Depending on your campaign type, you can subdivide your ad group into\n product groups by attributes. Here are some examples:\n\n - Brand\n - Item ID\n - Custom label\n - Product type\n - Google Product Category\n4. Check your product groups. If you didn't subdivide your ad group, see\n [Manage a Shopping campaign with product groups](https://support.google.com/google-ads/answer/6275317).\n\n5. [Pause or enable your ad\n groups](//support.google.com/google-ads/answer/2375409).\n\nSee [Manage a Shopping campaign with ad groups](https://support.google.com/google-ads/answer/6275304) for more information.\n\nAutomatic steps\n---------------\n\nHere are the steps to create ad groups with the [Google Ads\nAPI](/google-ads/api/docs/start).\n\nMake sure you've already [linked Merchant Center to Google Ads](/google-ads/shopping/full-automation/articles/t15) and\n[created a new campaign](/google-ads/api/docs/shopping-ads/create-campaign).\n\n1. Select `SHOPPING_PRODUCT_ADS` or `SHOPPING_SMART_ADS` as the\n [`AdGroupType`](/google-ads/api/reference/rpc/latest/AdGroupTypeEnum.AdGroupType).\n\n You can't change the `AdGroupType` later.\n2. [Create an ad](/google-ads/api/docs/shopping-ads/create-ad-group-ad).\n\n3. Use [Shopping Listing Groups](/google-ads/api/docs/shopping-ads/create-listing-groups) to organize your products.\n\nSee [Create ad group](/google-ads/api/docs/shopping-ads/create-ad-group) for more detail."]]
