REST Resource: customers.accessibleBiddingStrategies

{
  "resourceName": string,
  "id": string,
  "name": string,
  "type": enum (BiddingStrategyType),
  "ownerCustomerId": string,
  "ownerDescriptiveName": string,

  // Union field scheme can be only one of the following:
  "maximizeConversionValue": {
    object (MaximizeConversionValue)
  },
  "maximizeConversions": {
    object (MaximizeConversions)
  },
  "targetCpa": {
    object (TargetCpa)
  },
  "targetImpressionShare": {
    object (TargetImpressionShare)
  },
  "targetRoas": {
    object (TargetRoas)
  },
  "targetSpend": {
    object (TargetSpend)
  }
  // End of list of possible types for union field scheme.
}

string

Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form:

customers/{customerId}/accessibleBiddingStrategies/{biddingStrategyId}

string (int64 format)

Output only. The ID of the bidding strategy.

string

Output only. The name of the bidding strategy.

enum (BiddingStrategyType)

Output only. The type of the bidding strategy.

string (int64 format)

Output only. The ID of the Customer which owns the bidding strategy.

string

Output only. descriptiveName of the Customer which owns the bidding strategy.

object (MaximizeConversionValue)

Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

object (MaximizeConversions)

Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.

object (TargetCpa)

Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

object (TargetImpressionShare)

Output only. A bidding strategy that automatically optimizes towards a desired percentage of impressions.

object (TargetRoas)

Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS).

object (TargetSpend)

Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget.

{
  "targetRoas": number
}

number

Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.

{
  "targetCpa": string
}

string (int64 format)

Output only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.

{
  "targetCpaMicros": string
}

string (int64 format)

Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

{
  "location": enum (TargetImpressionShareLocation),
  "locationFractionMicros": string,
  "cpcBidCeilingMicros": string
}

enum (TargetImpressionShareLocation)

Output only. The targeted location on the search results page.

string (int64 format)

The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.

string (int64 format)

Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.

{
  "targetRoas": number
}

number

Output only. The desired revenue (based on conversion data) per unit of spend.

{
  "targetSpendMicros": string,
  "cpcBidCeilingMicros": string
}

string (int64 format)

Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.

string (int64 format)

Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.