- Resource: AccessibleBiddingStrategy
- MaximizeConversionValue
- MaximizeConversions
- TargetCpa
- TargetImpressionShare
- TargetRoas
- TargetSpend
- Methods
Resource: AccessibleBiddingStrategy
Represents a view of BiddingStrategies owned by and shared with the customer.
In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.
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{ "resourceName": string, "id": string, "name": string, "type": enum ( |
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resourceName |
Output only. The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form:
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id |
Output only. The ID of the bidding strategy. |
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name |
Output only. The name of the bidding strategy. |
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type |
Output only. The type of the bidding strategy. |
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ownerCustomerId |
Output only. The ID of the Customer which owns the bidding strategy. |
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ownerDescriptiveName |
Output only. descriptiveName of the Customer which owns the bidding strategy. |
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Union field Only one can be set. |
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maximizeConversionValue |
Output only. An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget. |
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maximizeConversions |
Output only. An automated bidding strategy to help get the most conversions for your campaigns while spending your budget. |
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targetCpa |
Output only. A bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. |
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targetImpressionShare |
Output only. A bidding strategy that automatically optimizes towards a desired percentage of impressions. |
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targetRoas |
Output only. A bidding strategy that helps you maximize revenue while averaging a specific target Return On Ad Spend (ROAS). |
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targetSpend |
Output only. A bid strategy that sets your bids to help get as many clicks as possible within your budget. |
MaximizeConversionValue
An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.
JSON representation | |
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{ "targetRoas": number } |
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targetRoas |
Output only. The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. |
MaximizeConversions
An automated bidding strategy to help get the most conversions for your campaigns while spending your budget.
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{ "targetCpa": string } |
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targetCpa |
Output only. The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. |
TargetCpa
An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
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{ "targetCpaMicros": string } |
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targetCpaMicros |
Output only. Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. |
TargetRoas
An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
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{ "targetRoas": number } |
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targetRoas |
Output only. The desired revenue (based on conversion data) per unit of spend. |
TargetSpend
An automated bid strategy that sets your bids to help get as many clicks as possible within your budget.
JSON representation | |
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{ "targetSpendMicros": string, "cpcBidCeilingMicros": string } |
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targetSpendMicros |
Output only. The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. |
cpcBidCeilingMicros |
Output only. Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. |
Methods |
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Returns the requested accessible bidding strategy in full detail. |