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TargetCpa

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An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.

JSON representation
{
  "targetCpaMicros": string,
  "cpcBidCeilingMicros": string,
  "cpcBidFloorMicros": string
}
Fields
targetCpaMicros

string (int64 format)

Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.

cpcBidCeilingMicros

string (int64 format)

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

cpcBidFloorMicros

string (int64 format)

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.