UserAttribute

User attribute, can only be used with CUSTOMER_MATCH_WITH_ATTRIBUTES job type.

Fields

last_purchase_date_time

string

Timestamp of the last purchase made by the user. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default.

average_purchase_count

int32

Advertiser defined average number of purchases that are made by the user in a 30 day period.

average_purchase_value_micros

int64

Advertiser defined average purchase value in micros for the user.

acquisition_date_time

string

Timestamp when the user was acquired. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default.

lifetime_value_micros

int64

Advertiser defined lifetime value for the user.

lifetime_value_bucket

int32

Advertiser defined lifetime value bucket for the user. The valid range for a lifetime value bucket is from 1 (low) to 10 (high), except for remove operation where 0 will also be accepted.