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SearchTermMatchType

Possible match types for a keyword triggering an ad, including variants.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

BROAD

Broad match.

EXACT

Exact match.

PHRASE

Phrase match.

NEAR_EXACT

Exact match (close variant).

NEAR_PHRASE

Phrase match (close variant).