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Forecast

Forecasted traffic metrics for the planned products and targeting.

Fields

effective_frequency_breakdowns[]

EffectiveFrequencyBreakdown

A list of effective frequency forecasts. The list is ordered starting with 1+ and ending with the value set in GenerateReachForecastRequest.effective_frequency_limit. If no effective_frequency_limit was set, this list will be empty.

on_target_reach

int64

Number of unique people reached at least GenerateReachForecastRequest.min_effective_frequency or GenerateReachForecastRequest.effective_frequency_limit times that exactly matches the Targeting.

Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the on_target_reach value will be rounded to 0.

total_reach

int64

Total number of unique people reached at least GenerateReachForecastRequest.min_effective_frequency or GenerateReachForecastRequest.effective_frequency_limit times. This includes people that may fall outside the specified Targeting.

Note that a minimum number of unique people must be reached in order for data to be reported. If the minimum number is not met, the total_reach value will be rounded to 0.

on_target_impressions

int64

Number of ad impressions that exactly matches the Targeting.

total_impressions

int64

Total number of ad impressions. This includes impressions that may fall outside the specified Targeting, due to insufficient information on signed-in users.

viewable_impressions

int64

Number of times the ad's impressions were considered viewable. See https://support.google.com/google-ads/answer/7029393 for more information about what makes an ad viewable and how viewability is measured.