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CustomAudienceType

Enum containing possible custom audience types.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

AUTO

Google Ads will auto-select the best interpretation at serving time.

INTEREST

Matches users by their interests.

PURCHASE_INTENT

Matches users by topics they are researching or products they are considering for purchase.
Matches users by what they searched on Google Search.