Register for one of our Google Ads API Migration Workshops (October 5, 2021 - October 14, 2021)

ConversionAdjustmentType

The different actions advertisers can take to adjust the conversions that they already reported. Retractions negate a conversion. Restatements change the value of a conversion.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Represents value unknown in this version.

RETRACTION

Negates a conversion so that its total value and count are both zero.

RESTATEMENT

Changes the value of a conversion.

ENHANCEMENT

Supplements an existing conversion with provided user identifiers and user agent, which can be used by Google to enhance the conversion count.