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ConversionActionType

Possible types of a conversion action.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

AD_CALL

Conversions that occur when a user clicks on an ad's call extension.

CLICK_TO_CALL

Conversions that occur when a user on a mobile device clicks a phone number.

GOOGLE_PLAY_DOWNLOAD

Conversions that occur when a user downloads a mobile app from the Google Play Store.

GOOGLE_PLAY_IN_APP_PURCHASE

Conversions that occur when a user makes a purchase in an app through Android billing.

UPLOAD_CALLS

Call conversions that are tracked by the advertiser and uploaded.

UPLOAD_CLICKS

Conversions that are tracked by the advertiser and uploaded with attributed clicks.

WEBPAGE

Conversions that occur on a webpage.

WEBSITE_CALL

Conversions that occur when a user calls a dynamically-generated phone number from an advertiser's website.

STORE_SALES_DIRECT_UPLOAD

Store Sales conversion based on first-party or third-party merchant data uploads. Only customers on the allowlist can use store sales direct upload types.

STORE_SALES

Store Sales conversion based on first-party or third-party merchant data uploads and/or from in-store purchases using cards from payment networks. Only customers on the allowlist can use store sales types. Read only.

FIREBASE_ANDROID_FIRST_OPEN

Android app first open conversions tracked via Firebase.

FIREBASE_ANDROID_IN_APP_PURCHASE

Android app in app purchase conversions tracked via Firebase.

FIREBASE_ANDROID_CUSTOM

Android app custom conversions tracked via Firebase.

FIREBASE_IOS_FIRST_OPEN

iOS app first open conversions tracked via Firebase.

FIREBASE_IOS_IN_APP_PURCHASE

iOS app in app purchase conversions tracked via Firebase.

FIREBASE_IOS_CUSTOM

iOS app custom conversions tracked via Firebase.

THIRD_PARTY_APP_ANALYTICS_ANDROID_FIRST_OPEN

Android app first open conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_ANDROID_IN_APP_PURCHASE

Android app in app purchase conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_ANDROID_CUSTOM

Android app custom conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_FIRST_OPEN

iOS app first open conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_IN_APP_PURCHASE

iOS app in app purchase conversions tracked via Third Party App Analytics.

THIRD_PARTY_APP_ANALYTICS_IOS_CUSTOM

iOS app custom conversions tracked via Third Party App Analytics.

ANDROID_APP_PRE_REGISTRATION

Conversions that occur when a user pre-registers a mobile app from the Google Play Store. Read only.

ANDROID_INSTALLS_ALL_OTHER_APPS

Conversions that track all Google Play downloads which aren't tracked by an app-specific type. Read only.

FLOODLIGHT_ACTION

Floodlight activity that counts the number of times that users have visited a particular webpage after seeing or clicking on one of an advertiser's ads. Read only.

FLOODLIGHT_TRANSACTION

Floodlight activity that tracks the number of sales made or the number of items purchased. Can also capture the total value of each sale. Read only.

GOOGLE_HOSTED

Conversions that track local actions from Google's products and services after interacting with an ad. Read only.

LEAD_FORM_SUBMIT

Conversions reported when a user submits a lead form. Read only.

SALESFORCE

Conversions that come from Salesforce. Read only.

SEARCH_ADS_360

Conversions imported from Search Ads 360 Floodlight data. Read only.

SMART_CAMPAIGN_AD_CLICKS_TO_CALL

Call conversions that occur on Smart campaign Ads without call tracking setup, using Smart campaign custom criteria. Read only.

SMART_CAMPAIGN_MAP_CLICKS_TO_CALL

The user clicks on a call element within Google Maps. Smart campaign only. Read only.

SMART_CAMPAIGN_MAP_DIRECTIONS

The user requests directions to a business location within Google Maps. Smart campaign only. Read only.

SMART_CAMPAIGN_TRACKED_CALLS

Call conversions that occur on Smart campaign Ads with call tracking setup, using Smart campaign custom criteria. Read only.

STORE_VISITS

Conversions that occur when a user visits an advertiser's retail store. Read only.