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ConversionActionCategory

The category of conversions that are associated with a ConversionAction.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

DEFAULT

Default category.

PAGE_VIEW

User visiting a page.

PURCHASE

Purchase, sales, or "order placed" event.

SIGNUP

Signup user action.

LEAD

Lead-generating action.

DOWNLOAD

Software download action (as for an app).

ADD_TO_CART

The addition of items to a shopping cart or bag on an advertiser site.

BEGIN_CHECKOUT

When someone enters the checkout flow on an advertiser site.

SUBSCRIBE_PAID

The start of a paid subscription for a product or service.

PHONE_CALL_LEAD

A call to indicate interest in an advertiser's offering.