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BiddingStrategyType

Enum describing possible bidding strategy types.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

COMMISSION

Commission is an automatic bidding strategy in which the advertiser pays a certain portion of the conversion value.

ENHANCED_CPC

Enhanced CPC is a bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.

INVALID

Used for return value only. Indicates that a campaign does not have a bidding strategy. This prevents the campaign from serving. For example, a campaign may be attached to a manager bidding strategy and the serving account is subsequently unlinked from the manager account. In this case the campaign will automatically be detached from the now inaccessible manager bidding strategy and transition to the INVALID bidding strategy type.

MANUAL_CPC

Manual click based bidding where user pays per click.

MANUAL_CPM

Manual impression based bidding where user pays per thousand impressions.

MANUAL_CPV

A bidding strategy that pays a configurable amount per video view.

MAXIMIZE_CONVERSIONS

A bidding strategy that automatically maximizes number of conversions given a daily budget.

MAXIMIZE_CONVERSION_VALUE

An automated bidding strategy that automatically sets bids to maximize revenue while spending your budget.