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BiddingStrategy

A bidding strategy.

Fields

resource_name

string

Immutable. The resource name of the bidding strategy. Bidding strategy resource names have the form:

customers/{customer_id}/biddingStrategies/{bidding_strategy_id}

status

BiddingStrategyStatus

Output only. The status of the bidding strategy.

This field is read-only.

type

BiddingStrategyType

Output only. The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme.

This field is read-only.

currency_code

string

Immutable. The currency used by the bidding strategy (ISO 4217 three-letter code).

For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.

id

int64

Output only. The ID of the bidding strategy.

name

string

The name of the bidding strategy. All bidding strategies within an account must be named distinctly.

The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).

effective_currency_code

string

Output only. The currency used by the bidding strategy (ISO 4217 three-letter code).

For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code.

Bidding strategy metrics are reported in this currency.

This field is read-only.

campaign_count