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TargetImpressionShare

An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).

Fields

location

TargetImpressionShareLocation

Output only. The targeted location on the search results page.

location_fraction_micros

int64

The desired fraction of ads to be shown in the targeted location in micros. E.g. 1% equals 10,000.

cpc_bid_ceiling_micros

int64

Output only. The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.