Register for one of our Google Ads API Migration Workshops (October 5, 2021 - October 14, 2021)

TargetCpaSimulationPoint

Projected metrics for a specific target CPA amount.

Fields

required_budget_amount_micros

int64

Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.

app_installs

double

Projected number of app installs.

in_app_actions

double

Projected number of in-app actions.

biddable_conversions

double

Projected number of biddable conversions.

biddable_conversions_value

double

Projected total value of biddable conversions.

clicks

int64

Projected number of clicks.

cost_micros

int64

Projected cost in micros.

impressions

int64

Projected number of impressions.

top_slot_impressions

int64

Projected number of top slot impressions. Only search advertising channel type supports this field.

Union field

target_cpa_simulation_key_value

target_cpa_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following:

target_cpa_micros

int64

The simulated target CPA upon which projected metrics are based.

target_cpa_scaling_modifier

double

The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.