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OptimizationGoalType

The type of optimization goal

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used as a return value only. Represents value unknown in this version.

CALL_CLICKS

Optimize for call clicks. Call click conversions are times people selected 'Call' to contact a store after viewing an ad.

DRIVING_DIRECTIONS

Optimize for driving directions. Driving directions conversions are times people selected 'Get directions' to navigate to a store after viewing an ad.