Share your feedback about the Google Ads (AdWords) API. Take the 2021 AdWords API and Google Ads API Annual Survey.

AdServingOptimizationStatus

Enum describing possible serving statuses.

Enums

UNSPECIFIED

No value has been specified.

UNKNOWN

The received value is not known in this version.

This is a response-only value.

OPTIMIZE

Ad serving is optimized based on CTR for the campaign.

CONVERSION_OPTIMIZE

Ad serving is optimized based on CTR * Conversion for the campaign. If the campaign is not in the conversion optimizer bidding strategy, it will default to OPTIMIZED.

ROTATE

Ads are rotated evenly for 90 days, then optimized for clicks.

ROTATE_INDEFINITELY

Show lower performing ads more evenly with higher performing ads, and do not optimize.

UNAVAILABLE

Ad serving optimization status is not available.