Segment only fields.
Fields | |
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Ad Destination type. |
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Ad network type. |
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Budget campaign association status. |
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Click type. |
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Conversion action category. |
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Conversion attribution event type. |
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An enum value representing the number of days between the impression and the conversion. |
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An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion. |
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Day of the week, e.g., MONDAY. |
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Device to which metrics apply. |
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External conversion source. |
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Hotel check-in day of week. |
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Hotel date selection type. |
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Hotel rate type. |
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Hotel price bucket. |
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Keyword criterion. |
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Month of the year, e.g., January. |
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Placeholder type. This is only used with feed item metrics. |
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Channel of the product. |
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Channel exclusivity of the product. |
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Condition of the product. |
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Type of the search engine results page. |
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Match type of the keyword that triggered the ad, including variants. |
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Position of the ad. |
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Resource name of the conversion action. |
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Conversion action name. |
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This segments your conversion columns by the original conversion and conversion value vs. the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data. |
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Date to which metrics apply. yyyy-MM-dd format, e.g., 2018-04-17. |
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Resource name of the geo target constant that represents an airport. |
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Resource name of the geo target constant that represents a canton. |
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Resource name of the geo target constant that represents a city. |
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Resource name of the geo target constant that represents a country. |
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Resource name of the geo target constant that represents a county. |
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Resource name of the geo target constant that represents a district. |
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Resource name of the geo target constant that represents a metro. |
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Resource name of the geo target constant that represents the most specific location. |
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Resource name of the geo target constant that represents a postal code. |
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Resource name of the geo target constant that represents a province. |
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Resource name of the geo target constant that represents a region. |
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Resource name of the geo target constant that represents a state. |
|
Hotel booking window in days. |
|
Hotel center ID. |
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Hotel check-in date. Formatted as yyyy-MM-dd. |
|
Hotel city. |
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Hotel class. |
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Hotel country. |
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Hotel length of stay. |
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Hotel rate rule ID. |
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Hotel state. |
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Hour of day as a number between 0 and 23, inclusive. |
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Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit. |
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Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. |
|
Partner hotel ID. |
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Aggregator ID of the product. |
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Bidding category (level 1) of the product. |
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Bidding category (level 2) of the product. |
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Bidding category (level 3) of the product. |
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Bidding category (level 4) of the product. |
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Bidding category (level 5) of the product. |
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Brand of the product. |
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Resource name of the geo target constant for the country of sale of the product. |
|
Custom attribute 0 of the product. |
|
Custom attribute 1 of the product. |
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Custom attribute 2 of the product. |
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Custom attribute 3 of the product. |
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Custom attribute 4 of the product. |
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Item ID of the product. |
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Resource name of the language constant for the language of the product. |
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Merchant ID of the product. |
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Store ID of the product. |
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Title of the product. |
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Type (level 1) of the product. |
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Type (level 2) of the product. |
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Type (level 3) of the product. |
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Type (level 4) of the product. |
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Type (level 5) of the product. |
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Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, e.g., the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. |
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Resource name of the ad group criterion that represents webpage criterion. |
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Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. |
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Year, formatted as yyyy. |