The category of conversions that are associated with a ConversionAction.
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Not specified. |
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Used for return value only. Represents value unknown in this version. |
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Default category. |
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User visiting a page. |
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Purchase, sales, or "order placed" event. |
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Signup user action. |
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Lead-generating action. |
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Software download action (as for an app). |
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The addition of items to a shopping cart or bag on an advertiser site. |
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When someone enters the checkout flow on an advertiser site. |
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The start of a paid subscription for a product or service. |
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A call to indicate interest in an advertiser's offering. |
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A lead conversion imported from an external source into Google Ads. |
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A submission of a form on an advertiser site indicating business interest. |
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A booking of an appointment with an advertiser's business. |
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A quote or price estimate request. |
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A search for an advertiser's business location with intention to visit. |
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A click to an advertiser's partner's site. |
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A call, SMS, email, chat or other type of contact to an advertiser. |
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A website engagement event such as long site time or a Google Analytics (GA) Smart Goal. Intended to be used for GA, Firebase, GA Gold goal imports. |
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A visit to a physical store location. |
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A sale occurring in a physical store. |