An ad group.
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Immutable. The resource name of the ad group. Ad group resource names have the form:
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The status of the ad group. |
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Immutable. The type of the ad group. |
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The ad rotation mode of the ad group. |
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The list of mappings used to substitute custom parameter tags in a |
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Settings for the Display Campaign Optimizer, initially termed "Explorer". |
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Allows advertisers to specify a targeting dimension on which to place absolute bids. This is only applicable for campaigns that target only the display network and not search. |
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Setting for targeting related features. |
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Output only. Source of the effective target CPA. This field is read-only. |
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Output only. Source of the effective target ROAS. This field is read-only. |
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Output only. The resource names of labels attached to this ad group. |
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Output only. The ID of the ad group. |
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The name of the ad group. This field is required and should not be empty when creating new ad groups. It must contain fewer than 255 UTF-8 full-width characters. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. |
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Output only. For draft or experiment ad groups, this field is the resource name of the base ad group from which this ad group was created. If a draft or experiment ad group does not have a base ad group, then this field is null. For base ad groups, this field equals the ad group resource name. This field is read-only. |
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The URL template for constructing a tracking URL. |
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Immutable. The campaign to which the ad group belongs. |
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The maximum CPC (cost-per-click) bid. |
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The maximum CPM (cost-per-thousand viewable impressions) bid. |
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The target CPA (cost-per-acquisition). |
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Output only. The CPV (cost-per-view) bid. |
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Average amount in micros that the advertiser is willing to pay for every thousand times the ad is shown. |
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The target ROAS (return-on-ad-spend) override. If the ad group's campaign bidding strategy is a standard Target ROAS strategy, then this field overrides the target ROAS specified in the campaign's bidding strategy. Otherwise, this value is ignored. |
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The percent cpc bid amount, expressed as a fraction of the advertised price for some good or service. The valid range for the fraction is [0,1) and the value stored here is 1,000,000 * [fraction]. |
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URL template for appending params to Final URL. |
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Output only. The effective target CPA (cost-per-acquisition). This field is read-only. |
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Output only. The effective target ROAS (return-on-ad-spend). This field is read-only. |